The new Audi A6 Avant is more dynamic, efficient, and digital than ever. It stands for first-class travel like no other vehicle in the premium full size class. Modern gasoline and diesel engines increase performance and reduce CO2 emissions thanks to the mild hybrid technology MHEV plus. On long journeys and in the city, the adaptive air suspension and all-wheel steering ensure a high level of driving comfort and agile handling in equal measure. The outstanding drag coefficient of 0.25 – the best value of an Audi Avant with a combustion engine – means high efficiency and demonstrates the perfect interplay of form and function. The exterior reflects the vehicle’s sporty, elegant character and gives the A6 Avant a striking presence with new digital lighting technology. The model also impresses with its intuitive and systematically user-oriented operating and infotainment concept with Audi MMI panoramic display and front passenger display.

 

Audi CEO Gernot Döllner: “We are writing the next chapter in our Avant history: The new Audi A6 unites an elegant and dynamic design with exceptional aerodynamics. Efficient yet high‑performance drive systems and cutting-edge suspension technology combine sportiness with a high level of comfort, making traveling in the A6 a first-class experience.” With this model, the company is also continuing its major product initiative that began in 2024. The modernization and rejuvenation of the product portfolio is part of the Audi Agenda, with which Audi is positioning itself for the future in the face of intensified competition. “With the A6, we are now renewing an important model series,” said Döllner.

The perfect interplay: design and aerodynamics

With its reduced design language, the A6 Avant conveys a functional and timeless character. This is reflected in both its design and the aerodynamics, which boasts a drag coefficient of 0.25 – the best value of a combustion-engine Avant at Audi.

In addition to the large air curtains and controllable cool-air intakes at the front, the striking roof spoiler and aerodynamic panels on the sides of the rear window are the main contributors to this achievement in aerodynamics. 

The sporty rear with eye-catching diffuser embodies typical Avant characteristics. Paired with the quattro blisters powerfully emerging from the shoulder area and the wide track, the rear accentuates the model’s dynamic design. At the same time, its long wheelbase and extended hood embody elegance and round off the perfect proportions of the A6 Avant.

Economical and powerful: MHEV plus technology

The MHEV plus mild hybrid technology drives play a key role in the outstanding driving experience. In addition to the 2.0 TDI four-cylinder with 150 kW (204 PS)1, the 3.0 TFSI six‑cylinder with 270 kW (367 PS)2 also features this type of partial electrification. The MHEV plus system supports the combustion engine, increases performance and driving comfort, and reduces carbon emissions. The system consists of three main components: a 48-volt battery, the belt alternator starter (BAS), and the powertrain generator (PTG) with integrated power electronics. The PTG enables fully electric parking and maneuvering. The A6 Avant also runs on electric power when driving slowly in the city, in slow-moving traffic, or outside city limits when coasting to the next village. Furthermore, the PTG produces additional torque up to 230 Newton meters and up to 18 kW (24 PS) of power when starting off or overtaking. When decelerating, the PTG can recover up to 25 kW of energy.

A synthesis of sportiness and comfort: the chassis and steering

The new A6 Avant perfects the synthesis of sportiness and comfort thanks in part to optional features such as all-wheel steering and adaptive air suspension, the latter of which regulates body height and shock absorption. Moreover, the quattro sport differential ensures even greater agility.

The standard progressive steering of the new A6 Avant now responds even more directly. Compared to its predecessor, the entire path from the steering wheel to the wheels is designed to be stiffer. This includes the torsion bar, the rigidly bolted steering rack, and the stiffer control arm bushings. Camber on the front axle has also been slightly increased. All in all, these measures result in a noticeably improved steering response and more feedback from the road, which, in combination with the high-performance drive, leads to precise and light-footed handling.

All-wheel steering is available as an option in conjunction with quattro all-wheel drive. It works with a dynamic function whose reaction speed has been improved even further. At low speeds, the rear wheels turn up to five degrees in the opposite direction to the front wheels. The car is thus more agile in city traffic and in tight curves, and the turning circle is reduced by up to one meter. At medium and higher speeds, the rear wheels turn in the same direction, enabling stable and even more precise handling.

Superior comfort with digital functions: the interior

The interior also ensures first-class travel with its generous space and state-of-the-art technology. The operating concept puts the driver first and, thanks to the panoramic and passenger displays, takes the digital experience to a new level. Personalization plays a major role here – including in the lighting. The driver can choose from seven digital light signatures at the front and rear. Active segments that intelligently brighten and dim visibly showcase the innovative technology, especially in combination with the second-generation digital OLED rear lights. They create a strong recognition value while also increasing road safety. Digital lighting technology – an essential part of Audi DNA – thus contributes to a comfortable and safe driving experience.

The feel-good factor is further enhanced by numerous first-rate features, including the adjustable panoramic glass roof. It amplifies the generous sense of space and allows the driver to switch between a light-flooded interior and effective shading. The premium sound system with 3D sound from Bang & Olufsen guarantees an outstanding sound experience, with speakers in the front headrests providing customized listening enjoyment. The basis for this is the sophisticated aeroacoustics and overall vehicle acoustics, which are at the highest level thanks to improved sound insulation, among other factors. Additionally, the optional four-zone automatic climate control package enables a particularly high level of climate comfort for the driver, front passenger, and rear passengers. The optional air quality package includes an ionizer and fine dust sensor, which improve air quality in the interior.

Starting at 58,000 euros: launch and pricing

Orders for the new Audi A6 Avant can be placed as of March 2025. The entry-level engine TFSI 150 kW will start at 58,000 euros. The 2.0 TDI with MHEV plus technology will start at 61,700 euros. The first vehicles will be delivered to customers at the end of May 2025.

Article source: www.audi-mediacenter.com

Audi sets its sights on greater speed with a more efficient organization and less complexity. The prelude to this was the introduction of the matrix organization and the strengthening of the model series structure at the beginning of the year. Now, another important step is to follow: Audi will bundle its transformation functions in the new organizational unit “Transformation, Consulting, and Organization.” Yvonne Bettkober, who was most recently responsible for the global organizational development and transformation of Volkswagen AG and CARIAD, will head the unit.

 

The Audi Board of Management is currently implementing a series of extensive changes within the company in order to optimally confront the intensified economic conditions and heightened competitive pressure, as well as to strengthen the company’s position on the global market. The aim is clear: to structurally realign the entire organization, reduce costs, increase productivity and innovation, and thus improve and secure competitiveness.

“We are driving forward this realignment of Audi with the Audi Agenda, and in doing so are preparing the company for the future. In this next step, we are consolidating central functions in the new department ‘Transformation, Consulting, and Organization.’ This will help us to further accelerate implementation of the course we have set,” said Audi CEO Gernot Döllner.

In the Audi Agenda, the Board of Management has defined a clear vision for the company. In pursuit of that vision, the organization is focusing more intensely on products and customer needs. Over the past 18 months, Audi has already taken several measures to strengthen profitability and innovation and become faster, for example by significantly streamlining committees and by introducing the matrix organization as a company-wide model for collaboration. After starting with Technical Development and the model series, the reorganization of other areas is already underway. The overarching goal is to accelerate decision-making and strengthen the company’s innovative power with a strong focus on customer needs.

New organizational unit consolidates transformation functions

To ensure a successful, comprehensive corporate transformation, Audi is bundling all key management functions for the realignment in the new department “Transformation, Consulting, and Organization” with effect from March 1, 2025. Heading this new unit is Yvonne Bettkober, who brings with her more than 20 years of international management experience. Gernot Döllner stated: “With Yvonne Bettkober, we are gaining a manager who is as adept as she is experienced. With her background in the international technology and digital industry, she will add valuable perspectives that we need right now in the transformation of Audi.” Bettkober has worked for companies such as Microsoft and Amazon Web Services, among others. Most recently, she was responsible for the worldwide organizational development and transformation of Volkswagen AG and its software subsidiary CARIAD.

Yvonne Bettkober said: “The current challenges call for quick action and short lines of decision-making. I look forward to contributing my experience to help unleash the potential and power of the Audi team.”

 

Article source: www.audi-mediacenter.com

 

1. Audi A6 Avant e-tron performance: Electric power consumption (combined): 17.0–14.8 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

2. Audi A6 Sportback e-tron performance: Combined electric power consumption in kWh/100 km (62.1 mi): 15.9-14.0; combined CO2 emissions in g/km (g/mi): 0 (0) CO2-class: A

Audi is strengthening the Q4 e-tron series by adding a high-range entry-level variant. The fully electric premium model offers extensive standard equipment, a range of up to 412 kilometers (Sportback: 423 kilometers), and DC charging power of 165 kW. With manual battery preconditioning and predictive maintenance reminders, the Q4 40 e-tron1 ensures even more convenience and ease in everyday driving. The entry-level model with a 63 kWh battery can be ordered starting mid-February.

 

More range means more peace of mind. That is why Audi is equipping the entry-level Q4 e-tron and Q4 Sportback e-tron with a larger battery that makes both everyday driving and leisure time even more relaxed. Starting in February, the compact SUV will be available with a 63 kWh (59 kWh net) battery. This enables an electric range of up to 412 kilometers (256.0 miles) (Sportback: 423 kilometers, 262.8 miles). Under ideal conditions, the battery’s state of charge (SoC) increases from 10 to 80 percent in just 24 minutes when charged at a fast-charging station. Up to 150 kilometers (93.2 miles, Sportback: 155 kilometers, 96.3 miles) can be recharged in ten minutes. The maximum DC charging power is 165 kW.

The Q4 40 e-tron1 can accelerate from 0 to 100 km/h (62.1 mph) in just 8.1 seconds (combined electric power consumption in kWh/100 km: 18.4-16.0 (WLTP); combined CO2 emissions in g/km: 0; CO2 class: A). Its speed tops out at 160 km/h (99.4 mph). At the rear axle, a permanently excited synchronous motor (PSM) with 150 kW (204 PS) of power and high efficiency as well as superior power delivery provides the propulsion. The towing capacity of both model variants is 1,000 kilograms (2,205 lbs) at an incline of twelve percent and 1,200 kilograms (2,645 lbs) at an eight-percent incline.

Shorter charging stops and peace of mind for maintenance

Just like with the other members of the Q4 family, charging times are also shorter for the Q4 40 e-tron1. This is the case even if customers do not use the intelligent route planner and the automatic battery-preconditioning function connected to it.

Drivers who like to plan their charging stops themselves now have the option of manually enabling battery preheating. The so-called manual preconditioning is carried out via the MMI, which shows how many kilowatt are currently available for fast-charging the HV battery and how much additional charging power is available thanks to the preconditioned battery. Manually preconditioning the battery thus ensures the best possible charging results at every charging station.

With the new predictive maintenance reminder, Audi also offers the option of displaying a clear overview of maintenance-relevant parts via the myAudi app. Thanks to color-coded indicators, customers can see the exact status of their vehicle and its components at any time. For example, information can be called up about the brake pads, 12-volt battery, or the contents of the first-aid kit. When the customer activates the predictive maintenance reminder in the myAudi app, the pre-selected dealer will get in touch to arrange an appointment. With this feature, Audi has made the maintenance process more efficient.

Optimal connectivity for every situation

As with the other variants of the Q4 series, the Audi application store is available in the MMI of the Q4 40 e-tron1. Without using a smartphone, it offers access to a large and increasing selection of popular apps in the categories of news and podcasts, sports and games, and videos and entertainment. To use this, a one-year 25 GB data package is already included and can be activated via Cubic Telecom*. The data connection is established directly via the vehicle’s external antenna, which improves signal quality and saves smartphone battery power.

Thanks to extensive navigation content, customers can plan their vehicle charging with pinpoint accuracy. Filters can be used to define the desired battery charge level at a destination or to select charging stations from specific providers – for example, IONITY. The smartphone interface connects a smartphone to the vehicle and seamlessly transfers its content directly to the MMI touch display. Certain content, such as navigation, telephony, music, and selected third-party apps, can be transmitted wirelessly or via a USB-C cable.

ChatGPT includes a variety of options that go beyond the previous voice control. With the upgraded voice-operated system, infotainment, navigation, and climate settings can be controlled and everyday questions can be asked. Since the information can be requested in normal, ordinary language, driving is safer because the driver can always keep their eyes on the road.

ChatGPT is provided by Azure OpenAI Service. The basis for this new feature for Audi customers is Cerence Inc.’s Chat Pro solution with automotive-grade ChatGPT integration.

Premium standard features at an entry-level price starting at 46,150 euros

Entering the premium segment of electric mobility starts at 46,150 euros with the Q4 40 e-tron1. The Q4 Sportback 40 e-tron2 starts at 48,150 euros. The extensive standard equipment includes Audi MMI navigation plus, Audi connect navigation & infotainment, and the fully digital 10.25-inch Audi virtual cockpit instrument cluster. The luggage compartment lid is also electric as standard and, in combination with the optional comfort key, responds to foot gestures. Front seat heating is also a standard feature. Orders for both body versions of the model can be placed starting in mid-February.

*To book this option, a separate registration and authentication process must be completed on the Cubic Telecom website (https://audi.cubictelecom.com). A separate contract is concluded between Cubic and the customer for this service. The data package is valid for a period of 1 year. Please contact your Audi partner or visit https://audi.cubictelecom.com for information on the availability of this service in your country.

 

Article source: www.audi-mediacenter.com

 

1. Audi Q4 40 e-tron: Electric power consumption (combined): 18.4–16.5 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

2. Audi Q4 40 e-tron: Electric power consumption (combined): 18.0–16.0 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

Audi Tradition is presenting a special chapter in Audi history with a new exhibition at the Audi Forum Neckarsulm: the company’s rise to the upper mid-size range with the Audi 100. Running until April 30, a total of 17 exhibits from eight generations of the C model series, starting with the Audi 100 from 1968, await visitors on the second floor of the Audi Forum.

 

Over the course of its four model generations, the Audi 100 won the Golden Steering Wheel five times, the title “Car of the Year” twice, and was named “World Car of the Year” by automotive journalists once. The model series’ success is underscored by the 3.2 million Audi 100s that were sold in total. The premiere of the first Audi 100 in 1968 was preceded by an exciting story, as its development began in secret. Volkswagenwerk AG took over Auto Union GmbH in the mid-1960s and prohibited the Ingolstadt-based company from developing new models. Ludwig Kraus, Technical Director of Auto Union at the time, ignored the order to only work on existing models. He wanted to add a mid-range model to the Audi brand, which had only been reintroduced in 1965 with the first Audi produced after the Second World War. At a time when VW Beetles were rolling off the production line at the Ingolstadt plant, Kraus saw this as the only chance of survival for an independent Auto Union. His courage was rewarded, and he received the green light from Wolfsburg for his Audi 100 study. Production started in 1968, and capacity limits were very quickly reached in Ingolstadt. The Audi 100 production therefore moved to the Neckarsulm plant in 1970. The company sold 800,000 cars with the very first series. Three further generations followed and proved Audi’s claim of Vorsprung durch Technik with numerous innovations such as the fully galvanized body, optimized aerodynamics, and highly efficient engines.

Since 1994, the Audi A6 has continued the success story of the Audi 100. Nine variants of the Audi 100 and eight of the Audi A6 are on display in Neckarsulm, with the exhibition rounded off by an Audi RS 6 Avant GT1) from 2024. According to curator Stefan Felber, each of the 17 vehicles is distinguished by a special characteristic. In addition to the “first one,” which founded the ancestry line, visitors will also get to know a “globetrotter,” “a feat of spaciousness,” a “long one,” a “sloping one,” a “connected one,” and the “supreme one” – the latter is the Audi RS 6 Avant GT, which concludes the almost 60-year model series history on display. But, as we know, the model series’ success story will soon be continued with its ninth generation – the new Audi A6 Avant will be revealed to the world on March 4 at 2 p.m.

 

Audi Forum Neckarsulm
Opening hours: Monday to Friday, 8 a.m. to 4 p.m., free admission; guided tours of the exhibition available. The Audi Forum Neckarsulm is closed on Saturdays, Sundays, and public holidays. For further information, please see Guest Services | Audi Forum Neckarsulm.

 

1. Audi RS 6 Avant GT:Combined fuel consumption in l/100 km (62.1 mi): 12.7-12.2 (18.5-19.3 US mpg); combined CO2 emissions in g/km: 289-277 (465.1–445.8 g/mi

 

Article source: www.audi-mediacenter.com

Global standardization and clear orientation for all customers: Audi is strengthening the alphanumeric format of its nomenclature. Going forward, it will represent the size and positioning of each model globally in a unified and transparent way. The previous distinction between electric vehicles and models with combustion engines according to their number no longer applies.

 

“This decision is the result of intensive discussions and also follows the wishes of our customers as well as feedback from our international dealers,” says Marco Schubert, Member of the Board of Management for Sales and Marketing at AUDI AG. “Our nomenclature now provides all customers worldwide with an intuitive orientation in our portfolio. We choose the names of our models in a way that reveals size and positioning at first glance.”

Going forward, the global alphanumeric model name will consist of one or more letters and a number. The letters A and Q continue to signify the distinction between low-floor and high-floor vehicles. The numbers – currently from one to eight – enable a clear classification independent of the type of powertrain. As a result, the previous distinction between different drivetrain technologies according to even and odd model numbers no longer applies.

Thanks to the orientation according to size and positioning, all-electric models can share the same combination of letters and numbers with combustion-engine vehicles. The necessary differentiation between models and variants in the portfolio is done using the body style (e.g. Avant, Sedan, or Sportback) and the – already established – powertrain code (e.g. e-tron, TFSI e, TFSI, or TDI).

The first new model to use this nomenclature will be the combustion-engine-equipped Audi A6. It stands for the brand’s long and successful history in the full-size segment and will be revealed globally on March 4. Thanks to the powertrain code, the A6 Avant TFSI for example, will be clearly differentiated from the all-electric A6 Avant e-tron. No retroactive name changes are planned concerning models already on sale.

 

Article source: www.audi-mediacenter.com

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