The futuristic Audi RS Q e-tron was one of the stars at the FUTURE MOVES New Mobility Summit as part of the OMR Festival in Hamburg on Tuesday. With a spectacular trip from the container port to the exhibition center, Swedish Audi driver Mattias Ekström and his co-driver Emil Bergkvist generated a lot of excitement in the run-up to the event.


In the course of some proverbial fine-tuning, Audi Sport GmbH is increasing the sportiness of the Audi RS 4 Avant and Audi RS 5. The new competition package is bursting with extras that both sharpen the cars’ appearance and make for a more emotional driving experience. With its optional coilover suspension (RS sport suspension pro), the competition plus package boasts a maximum in dynamics and driving fun while not compromising its top suitability for everyday use. Sometimes less is more: Reduced insulation between the engine compartment and the interior means the RS 4 Avant and RS 5 will thrill customers with an exciting, next-level sound experience. The potent biturbo V6 has 331 kW (450 PS) of power and a torque of 600 newton meters from 1,900 to 5,000 rpm. The Audi RS 4 Avant and RS 5 with the competition packages will be available from dealers starting July. Prices start at 7.875 euros for the competition package and 11,875 euros for the competition plus package.

Next-level sportiness

Despite its focus on increased driving fun, the RS sport suspension pro offers manually adjustable coilover suspension for an ideal spread between comfort and performance. Thanks to this, even longer distances can be covered comfortably with all available assistance systems and without any limitations. Customers who choose this coilover suspension will receive their RS 4 Avant or RS 5 ex factory with a ride height that is 10 mm lower than standard RS models. Plus, customers can manually lower the ride height by an additional 10 mm for an overall ride height that is 20 mm lower than the series standard. A higher spring rate, three-way adjustable dampers, and stiffer stabilizers heighten the general driving experience and help shorten lap times. The upshot: Customers profit from more precise and more agile handling. Both competition packages also feature an increased maximum speed of 290 km/h.

The Audi RS 4 Avant with the competition plus package goes from 0 to 100 km/h in 3.9 seconds, an improvement of 0.2 seconds over the series standard. The Audi RS 5 Coupé or RS 5 Sportback does the sprint in 3.8 seconds, an improvement of 0.1 seconds.

The dynamic steering ratio is fixed at a ratio of 1:13.1. With all these enhancements, Audi Sport GmbH has created unerring handling and even greater tracking. The enhanced quattro sport differential ensures an increased degree of agility and driving fun – especially in the “dynamic” driving mode. A new data set in the control unit with changed parameters switches the emphasis to the rear. Moreover, the updated software in the transmission control unit, only in combination with the competition packages, makes for reduced shifting times and a noticeably increased spread between the various driving modes. For their part, the heightened dynamics necessitate an increase in negative acceleration. In combination with the Pirelli P Zero Corsa, a newly tuned ABS software, and the RS ceramic brake system, the brake path is up to two meters shorter when braking from 100 km/h.

Developed specially for the competition packages, Audi Sport GmbH is presenting the new RS sports exhaust system plus with tailpipes in matte black. This results in a more intense sound pattern, not only through the exhaust system itself, but especially due to the reduced insulation between the engine compartment and interior, a modification that also lessens the car’s weight by about eight kilograms. Fine-tuning to the engine control unit software makes for tighter load changes in S mode when the “dynamic” drive select is active – further increasing the emotionality.

A re-enhanced look

Both the competition and competition plus packages boast attractive innovations in the interior: The seat side panels gleam in Piano Black. An optional Dinamica / Pearl Nappa combination upgrade is available for the standard RS sort seats. The Dinamica material is made of 45 percent recycled PET fibers; about 215 grams of PET fibers are processed per seat. The four rings on the hood and the trunk lid as well as the model lettering underscore the sporty character with their glossy black finish. For the first time for the RS 4 and RS 5, the exterior now comes in a matching crystal effect Sebring Black finish. Customers who want to further highlight the sporty look of their RS 4 Avant or RS 5 can purchase high-sheen competition wheels in Phantom Black. For an additional charge by request, Audi will combine the 20” fully milled wheels with the Pirelli P Zero Corsa high-performance tires that were designed both for the road and the racetrack. Matrix LED headlights are standard on the Audi RS 5; they illuminate the road with laser light. The competition Trim package rounds out the Audi RS 4 Avant and Audi RS 5 with the exclusive Carbon Matte Optics Package, with components including the exterior mirrors, front blade, and side flaps as well as the sill extension and rear diffuser trim come in sporty Carbon matte; all other components shine in black.

For an additional charge, Audi optionally provides the package in exclusive Glossy Carbon. As an exclusive alternative for the competition packages, the package also comes in Carbon matte.


The Audi RS Avant is available starting at 86,000 euros; the Audi RS 5 Coupé and RS 5 Sportback each start at 87,000 euros. As mentioned at the outset, the competition package costs 7,875 euros; the competition plus package, 11,875 euros.

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There has never been such an opportunity: Audi and Ducati welcomed international media to Sardinia for a double debut. For the first time, journalists were able to ride the new DesertX motorcycle and to drive the RS Q e-tron for the Dakar Rally. The designers of both brands have created an unmistakable, joint look for the motorcycle and the car. Expert instructions from Audi drivers Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, Carlos Sainz/Lucas Cruz and Ducati rider Danilo Petrucci rounded off the formative experience.


Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.


New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights

We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology.

New function number three: advanced traffic information

Faulty car windows often go in the recycling bin when the cracked part cannot be fixed. A closed material circuit does not yet exist for damaged car glass. This is where Audi and its partner companies Reiling Glas Recycling, Saint-Gobain Glass, and Saint-Gobain Sekurit are now doing pioneering work as part of a joint pilot project. The partner companies want to turn the damaged auto glass into recyclable material for model production and have drawn up a multi-stage process for that purpose: using an innovative recycling process, the car windows are first broken into small pieces. Then all the non-glass impurities like glue residue are eliminated. The resulting glass granulate is melted down and turned into new plate glass. That plate glass is then turned into a new car window. If this pilot is successful, the windows that are produced this way will be used in models in the Audi Q4 e-tron series in the future.

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