The close-to-production Audi Q6 e-tron is just the beginning of the largest model offensive in the history of the brand with the four rings. Audi will introduce more than 20 new models by 2025 – more than ten of which will be electric. The future Q6 e-tron model series marks the inauguration of e-mobility at the Ingolstadt headquarters. An in-house battery assembly facility underpins Audi’s commitment to electric mobility.


Audi is continuing to systematically advance the Q4 e-tron and Q4 Sportback e-tron. Audi is updating all vehicles from the start of series production up to and including the 2022 model year with software version 3.2. This new software comes now as standard in series production for the current 2023 model year. Foremost among the new functions with high everyday utility is the option of performing future software updates via a wireless over-the-air interface.


In keeping with its current special exhibition “The Speed of Light”, Audi Tradition would like to invite you to an evening of lectures at the Audi museum mobile. On Monday, March 13, Dr. Michael Hamm and Dr. Michael Kruppa will trace the evolution of vehicle lighting from its earliest days up to present times, and then offer a preview of where lighting is heading. Admission is free, but registration by March 9 is essential. After the lectures, you will have an opportunity to look around the special exhibition and talk to both speakers.


As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone.


Audi Sport customer racing is relying on a mix of experience and youth for its 2023 driver squad. In addition to established drivers, the brand also includes two former customer drivers in the driver squad, Simon Gachet and Max Hofer.


The 24-year-old Italian Mattia Drudi’s greatest success to date was winning the Campionato Italiano Gran Turismo Endurance in 2021. The talented youngster has also showed good performances in strategic endurance races. Last year, 22-year-old Luca Engstler, who previously won TCR touring car titles, managed to clinch a win both in the Nürburgring Langstrecken-Serie and the South African Endurance Series at the first attempt in his debut season in the Audi R8 LMS. The Swiss driver of the same age, Ricardo Feller, winner of the 2021 ADAC GT Masters in an Audi, has also been part of the Audi Sport customer racing driver squad since last year. He has made a name for himself as a particularly fast and reliable driver.

Christopher Haase from Germany is 35 years old and has been a permanent fixture for Audi for more than ten years. In addition to two championship titles, the Bavarian has already clinched four 24-hour overall victories for Audi: he was successful twice at the Nürburgring and once each at Spa and Dubai. His 46-year-old compatriot Pierre Kaffer has already driven sports prototypes, DTM race cars and GT3 models from Audi in his career. The winner of the 2019 Nürburgring 24 Hours who won a European title in the 24H Series last year together with Gentleman drivers is a teammate particularly appreciated by privateers. Gilles Magnus won the rookie classification in the WTCR – FIA World Touring Car Cup in 2020 and the Trophy classification for privateers in the following year. Since 2022, the 23-year-old Belgian has been part of Audi Sport customer racing’s driver line-up and, in addition to victories with the RS 3 LMS, has also raced the Audi R8 LMS. Dennis Marschall started his career in the Audi Sport TT Cup. Last year, the 26-year-old German was the best-placed Audi Sport driver in the demanding ADAC GT Masters.

At 33, Christopher Mies has already won five championship titles for Audi, spread across Germany, Europe and Australia. Three 24-hour overall victories – two at the Nürburgring and one in Dubai – underline the German’s versatility. Swiss Patric Niederhauser is 31 years old. After his title win in the 2019 ADAC GT Masters he has proven for Audi with a victory in the 2021 Indianapolis 8 Hour, second place in the Intercontinental GT Challenge and other good results that he is also one of the best GT3 drivers internationally. Frank Stippler not only lives near the Nürburgring, but is still a benchmark on this legendary circuit. As a two-time winner of the 24-hour race, he is still a sought-after and successful teammate on the Nordschleife at the age of 47, whether in the Nürburgring Langstrecken-Serie or the 24-hour race.

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