The Audi Summer Tour 2023 will see FC Bayern Munich travel to Asia from July 24 to August 3 ahead of the start of the new season. There, the reigning German champions will meet treble winners Manchester City with former FCB coach Pep Guardiola, among other rivals. New signings Raphaël Guerreiro and Konrad Laimer are among the travelling party. The brand with the four rings is also bringing a new member along: the Audi Q8 e-tron, which is currently being launched in Japan. Other Asian markets will follow. Audi is reflecting the Summer Tour’s color scheme with special decals as a unique homage to FC Bayern.


The Audi TT made design history when the series debuted 25 years ago. A quarter of a century later, Audi Tradition celebrates the iconic sports car in its “State of the ArTT” exhibition. Visitors can see the unique showcase from July 24 to September 24 at the Audi museum mobile in Ingolstadt.


Audi is taking the next step in the development of the power unit for the Formula 1 project by signing a simulator driver. Swiss racing pro Neel Jani (39) is going to support the development of the Audi power unit with his versatile experience from various motorsport programs. An update of the dynamic driving simulator for the work on the Formula 1 hybrid powertrain is being run at the Neuburg site in parallel. In 2026, the brand with the four rings is going to enter the top category of motorsport.


Audi is pushing forward with the digitalization of its production activities. Following a successful pilot project, the brand with the four rings has begun rolling out an artificial intelligence (AI) system for quality-control of spot welds in car body construction. The AI was developed and tested beforehand at the Neckarsulm site. By the end of the year, the technical infrastructure for the use of AI will be installed at three other Volkswagen Group locations. The project also serves as a use case for the Automotive Initiative 2025 (AI25) launched by Audi.


Audi is opening its first charging hub in Austria: Following locations in Nuremberg, Berlin, and Zurich, the brand with the four rings opened a premium quick-charging station in Salzburg today, its fourth worldwide. Just next door, MOONCITY is Salzburg’s competence and experience center for new and electric mobility. It provides the perfect infrastructure in the immediate vicinity of the hub, so charging is a customer-friendly and pleasant experience.


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