The most notable anniversaries at a glance: In the “Anniversary Dates 2024” digital booklet, Audi Tradition details this year’s anniversary highlights and summarizes over 30 historically significant events spanning products, the company, and motorsports. The booklet is now available for download in English and German from the Audi MediaCenter.


The anniversaries that Audi Tradition is celebrating in 2024 are as varied as the history of the brand with the four rings itself. The Audi 50 turns 50, the Auto Union GmbH in Ingolstadt turns 75, and Audi founder August Horch established his first company in Cologne 125 years ago. The anniversary booklet lists over 30 anniversaries, including a look at Audi models launched over 30 years ago receiving their “H” number plates in 2024. Among these is the Audi A8; its launch in 1994 marked Audi’s entry into the luxury class. Made in Neckarsulm and unveiled at the Geneva International Motor Show, the sedan pioneered the Audi Space Frame, a body made entirely of aluminum. The iconic Avant RS2 also turns 30 in 2024. Developed as a joint project between Audi and Porsche, the Avant RS2 established the tradition of RS high-performance models. The booklet devotes an entire chapter to the RS2.

Audi Sport quattro turns 40: A powerful production car from Germany

For Audi Sport, 1984 turned out to be especially successful. The season kicked off with a victory when Walter Röhrl won the legendary Monte Carlo Rally in an Audi quattro in January. Stig Blomqvist and his co-driver Björn Cederberg went on to win the World Drivers’ title and Audi took the World Manufacturers’ title. The season ended in victory for Harald Demuth. Alongside Willy Lux, Demuth won the German Rally Champion title ahead of schedule in an Audi quattro at the International Sachs Baltic Rally, the ninth round of the German Rally Championship. French driver Michèle Mouton also raised eyebrows 40 years ago. At Pikes Peak, she drove an Audi Sport quattro to victory in the rally car class for Audi. Since homologation required a production run of 200 vehicles, the Sport quattro has been available in both road and rally versions since 1984. Often called “The Short One” due to its shortened wheelbase, the 306 PS version was the most powerful production car from Germany at the time. At the end of April 1984, the 200 Audi Sport quattro units required for homologation were completed. In early May, the Group B rally version of the Sport quattro debuted at the Corsica Rally; an entire chapter in the new anniversary booklet tells the story.

The Auto Union Grand Prix racecar turns 90: The dawn of the Silver Arrows

Half a century earlier, 90 years ago, Auto Union was already active in international motorsports: After the merger of Audi, DKW, Horch, and Wanderer in 1932, the newly formed Auto Union AG wanted to promote the new group name “Auto Union” and the distinctive four-ring emblem. Ferdinand Porsche, who had already been commissioned to build a racecar before the merger with the Wanderer factories, was asked to build a racecar for Auto Union. The result was as sensational as it was groundbreaking: The new 4.4-liter engine with 16 cylinders, a supercharger, and an output of 295 PS was mounted in the middle of the vehicle, directly behind the driver. This design gave the racecar its unusual appearance with a short front end, anticipating the drivetrain still used in Formula 1 racecars today. The Auto Union racecar made its first official appearance at the AVUS in Berlin on March 6, 1934, with Hans Stuck at the wheel. A few weeks later, on May 27, 1934, the Auto Union Type A, as it was called internally, made its debut on the international racing scene, ushering in the booming era of the Auto Union Silver Arrows.

Article source:

The manufacture of the Audi Q6 e-tron series is a collaboration across locations. The electrically powered SUV marks the first time the brand with the four rings has produced an all-electric Audi model at its headquarters in Ingolstadt. Audi is building the electric motors for the premiere Premium Platform Electric (PPE) model in Győr, Hungary. In this interview, Siegfried Schmidtner, plant manager in Ingolstadt, and Alfons Dintner, Chairman of the Board of Management of Audi Hungaria, discuss the collaboration between the two sites, the mood among employees in the light of the company’s ongoing transformation, and the future prospects for Ingolstadt and Győr.


Mr. Schmidtner, what’s the attitude of the workforce in Ingolstadt toward the upcoming shift to electric mobility?

Siegfried Schmidtner: Our employees are key to the transformation; I observe daily that they are incredibly positive and motivated by the shift. There is a palpable sense of optimism. We’ve been working hard to prepare for the transformation to electric mobility – so we’re ready to get going. Electric mobility represents a tremendous opportunity for Ingolstadt. We will be the pioneer for the Premium Platform Electric and the new E3 electronics architecture. We’re proud to play a vital role in shaping the company’s transformation.

What challenges do Győr and Ingolstadt face in view of the impending changes?

Alfons Dintner: Győr has been manufacturing for 30 years. The site has successfully handled numerous model launches, so it is prepared for the transformation, the changeover, and the zeitgeist. The people who work here have been with the company for a long time and are therefore very experienced. In addition, Audi Hungaria doesn’t only build engines but also entire vehicles. It has its own technical development department, in-house toolmaking shop and offers services to the whole Volkswagen Group. As a result, we have a unique responsibility within the Group because there is no other site that can provide such a broad range of services. This means transformation is nothing new for us. We have been developing, building, testing, and servicing electric drive systems since 2018. Our contribution to PPE, i.e., manufacturing perfect electric drive systems for Ingolstadt and our other Group customers, is a significant responsibility for us and, therefore, also an equally significant challenge.

Siegfried Schmidtner: The challenge we face together is clearly to achieve perfect collaboration between all the trades and locations involved. This is something we’ve been proving we can do for a very long time. Nevertheless, a new ramp-up is always exciting, and I see it as motivation for us to take each other to the next level and push ourselves to become even better. The transformation of the company is bringing us even closer together. Both sites have embarked on an all-encompassing transformation journey, from combustion engines to electric motors in Győr and here in Ingolstadt, from the complete vehicle with a combustion engine toward electric mobility – and everything that goes with it, such as the newly built battery assembly.

How and how often do you engage in dialogue with employees? What wishes, worries, and hopes have they communicated to you?

Siegfried Schmidtner: As a native of Ingolstadt, I grew up with Audi. I use every free minute to be on the production line and to chat with my employees. I also know many of them personally. An open dialogue with the team is extremely important to me. As a plant manager, you need to have a sense of what the current mood is and what concerns the workforce has. Naturally, the employees are wondering what the future of the site will look like in concrete terms and how much of it will be utilized. As for the upcoming ramp-up, we will meet the challenge together and prove that we are a really strong team. We’re approaching this task with dedication and passion.

Alfons Dintner: When we think ahead, we get our employees involved. We don’t work in an ivory tower. This also happens with the people on the line. A certain amount of skepticism can, of course, be felt in the workforce. After all, an electric motor has significantly fewer parts than an internal combustion engine. In addition, we keep hearing claims that we’ll need fewer employees for electric mobility. These are sentiments that don’t necessarily help us. But we have moved beyond this point because experience shows that production scopes don’t decrease but often shift. For example, our performance models don’t just need a single electric motor but, on average, more than two motors for the rear axle and front axle. After all, we have been successfully building electric motors since 2018. There is, of course, a degree of uncertainty in the face of change because people will sometimes find themselves working in a different role at Audi Hungaria. But we have always had employees moving from engine production to vehicle construction and vice versa. Our entire team is extremely flexible in this respect. That’s why transformation for us doesn’t necessarily involve fears. It’s a process that we can handle well.

Can you explain the specifics of the collaboration with the respective other location?

Siegfried Schmidtner: As I see it, there are two levels of collaboration. There’s a strategic exchange between the plant managers, for example, about what we can learn from each other or where we can initiate projects together. In addition, there’s the technical exchange, i.e., working groups in which we work together on subject-specific and technical topics. Győr and Ingolstadt are bound together by a long-standing tradition of extremely close collaboration, which has now lasted 30 years. I spent two years in Győr myself. People know each other; they trust each other. Our collaboration has an extremely strong foundation, and we are constantly developing it further. And that’s extremely important when it comes to driving the completely new vehicle platform with our Q6 e-tron across the proverbial finish line. The electric drive system and power electronics are vital components of this vehicle project.

Alfons Dintner: The exchange with Ingolstadt – for example, on the subject of motors – is conducted extensively between Technical Development, Quality Assurance, and the field ramp-up team. Our analysis and preproduction center also regularly receives partially equipped vehicle bodies from Ingolstadt, which we process at our facility. In other words, the collaboration works wonderfully. We have already approached 44 employees who want to accompany the ramp-up support in Ingolstadt for one year. Supporting each other is standard practice. Everyone in our production network is open to this.

Mr. Schmidtner, what signs do you think the expansion of jobs in Ingolstadt sends out?

Siegfried Schmidtner: It’s been a long time since we have hired so many new employees – 500 in all, and that’s in production alone. This is immensely beneficial for the city of Ingolstadt and for the entire region. To me, this is more than just a commitment to the location. It is job security in times of upheaval. Showing a greater commitment to the location isn’t possible – even for those who already work at Audi. At the same time, the innovative E3 architecture opens up new fields of activity. We need more electronics expertise, for example. We are elevating ourselves to the next level of vehicle engineering with significantly different technologies. We are getting much more heavily involved in the topics of connectivity, digitalization, and automation.

That’s a perfect segue to the topic of the 360factory, Audi’s vision of the future of production – how far along are the sites in terms of the goals of profitability, sustainability, flexibility, and attractiveness?

Alfons Dintner: Győr is an outstanding location. But 360factory also means manufacturing much more productively. In this respect, every site must overcome the same challenges. We are well positioned. We have opportunities during the transformation to utilize our employees according to their abilities. In terms of productivity, carbon neutrality, and quality, we are already doing very well. We were named “Best Employer in Hungary” for the ninth time this year. This underscores the fact that we’re a highly attractive employer. At Audi Hungaria, we’ve found a good balance between keeping people with the company and attracting talent at the same time.

Siegfried Schmidtner: As the Group’s headquarters, Ingolstadt will always play a pioneering role. Our aspirations are high. We want to be the most attractive automotive factory in the world. To this end, we have identified ten strategic areas we are working on very specifically. In this process, we are taking our people along with us and not simply imposing a strategy from above. I place much more emphasis on participation – after all, a strategy is only effective if it is brought to life - if implemented, and if people get actively involved. The factory is prepared, and we have amazing products. We’re all chomping at the bit and can’t wait to get the Q6 e-tron series on the road. Production of the new model started in December, and we are now gradually ramping up production.

Article source:

The Audi RS Q e-tron faces its third Dakar Rally. Team Audi Sport has optimized the pioneering rally prototype, that has an electric drivetrain, a high-voltage battery and an energy converter, in meticulous detail for the toughest rally of the year. The three driver crews of Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, and Carlos Sainz/Lucas Cruz are facing the most difficult task of the year with optimism, but also respect.


Audi was the first manufacturer to develop a T1U model for the Dakar Rally. The aim: the electrically powered prototype is to prove that a low-emission vehicle can master one of the toughest motorsport events and be competitive at the same time. “The Audi RS Q e-tron has already caused quite a stir in its first two Dakar appearances,” says Rolf Michl, Head of Audi Motorsport. “Audi was once again a technological pioneer in its outstanding motorsport history. We have initiated a paradigm shift. The combination of an electric drivetrain and a reFuel-powered energy converter is unique and very efficient. We know what we have already achieved. At the same time, we are looking forward to the next Dakar Rally with respect. It represents a major challenge.” As was the case the past two years, Audi is relying on the Q Motorsport team of experienced team principal Sven Quandt.

Dakar Rally with a total distance of approx. 7,900 kilometer

The drivers, co-drivers, and management of Team Audi Sport agree: A particularly challenging edition of the Dakar Rally lies ahead of all participants. Twelve special stages during 14 days in Saudi Arabia cover 4,727 kilometers. Including all of the liaison stages, the route results in a total distance of 7,891 kilometers. The teams often have to complete more than 400 kilometers a day on the special stages. “That’s why it’s important not to lose your stamina during the rally,” emphasizes Stéphane Peterhansel. “I have trained a lot on my bicycle. We have to be able to rest well during the nights, and we also pay attention to our diet.” One of the special challenges this year is a 48-hour stage. It takes place on January 11 and 12 and forms a joint stage – the sixth of twelve. The organizers have chosen the Empty Quarter with its seemingly endless sea of dunes as the venue. As the motorcycles and quads are on different routes, the leading crews in the cars and racing trucks will not have any tracks in the sand on these two days. In addition, the participants have to do without the regular service from the team and are only allowed to help each other. That night, however, they are spread across multiple bivouacs. They are also unable to perceive and assess the performance of their opponents. “This will be a big strategic challenge,” says Peterhansel’s co-driver Edouard Boulanger. “But the second week will also be tough, because this year the rocky stages only come at the end. Then things can still change.”

Detailed development work on the Audi RS Q e-tron

The development team led by Dr. Leonardo Pascali has improved the RS Q e-tron in many areas. “The new set-up improves comfort and is also very efficient,” emphasizes Carlos Sainz, who has optimized many rally cars in his almost 40 years as a professional driver. Mattias Ekström adds: “For me, it’s all about how we use the car perfectly in the sand. It helps that we can drive over the dunes without needing to change gears.” Edouard Boulanger notes a shift in the emphasis of individual topics: “At the beginning of the project, the focus was on the fundamental development of the complex drivetrain technology and the car. In the meantime, we have also found the time to improve many aspects of the cockpit. We can better control the noise levels and the effects thereof, and the driver and co-driver are also better protected against the effects of hard impacts and extreme loads. The technicians have worked hard on this during the past year and made real progress. A big compliment for that.” The electric drivetrain of the RS Q e-tron with a high-voltage battery draws its power from an energy converter. Audi has been relying on residue-based reFuel for its operation since the last Dakar Rally. This saves 60 percent of carbon dioxide emissions. The regulations limit the output of the electric drivetrain to 286 kW in January 2024, distributed between the front and rear axles. Many other new details reduce maintenance times for the team and make the prototype safer, more reliable, and more comfortable.


Article source:

It is inspired by the world’s premier desert rally: the Audi Q8 e-tron edition Dakar1. On the exterior, the special model’s raised chassis and the optional decals are reminiscent of the RS Q e-tron designed for the Dakar Rally and featuring an electric drive system and an energy converter. The off-road capabilities of this exclusive SUV, combined with its high and instantly available torque, are perfect for adventurous people who also want to drive off the beaten path electrically. The Q8 e-tron edition Dakar1 can be ordered in the first quarter of 2024. In Germany prices start from around 120,000 euros.


The Audi Q8 e-tron edition Dakar1 is based on a Q8 advanced 55 e-tron quattro2. The net battery size is 106 kWh (gross: 114 kWh) and the quattro drivetrain, with its two motors, delivers 300 kW in boost mode with a torque of 664 Nm. This means the vehicle accelerates from 0 to 100 km/h (62 mph) in 5.8 seconds with the standard tires. With the General Grabber AT3 all-terrain tires, the car reaches 100 km/h in 5.9 seconds. The range according to the WLTP is up to 487 kilometers. The top speed is limited to 200 km/h (124 mph). 

Compared to the base model, the electric SUV with General Grabber AT3 all-terrain tires has 31 millimeters higher ground clearance and is designed for better handling on loose surfaces such as gravel or snow. In the base setting, the vehicle has a ground clearance of 206 millimeters. At higher speeds, the vehicle gradually lowers – by 15 millimeters at 85 km/h (53 mph), 17 millimeters at 100 km/h (62 mph), and 13 millimeters at 120 km/h (75 mph). This optimizes driving stability at high speeds for improved aerodynamics and range. In conjunction with the front angle of approach of 20 degrees and the rear angle of approach of 26 degrees, the electric SUV is well prepared to tackle light off-road terrain. The vehicle has a ramp angle of 19 degrees. 

The control strategy for the air suspension was also revised to meet the requirements typical of off-road driving. The wading depth is 300 mm.

Distinctive exterior accentuates sporty off-road look

The Q8 e-tron edition Dakar1 is available in Siam Beige metallic, Mythos Black metallic, and Magnetic Gray. The Singleframe always comes in body color. As an option, the projection light in the Singleframe, with its light strip, creates a visually consistent connection between the headlights. The Bottom Line also comes finished in Mythos Black metallic, giving the vehicle a touch of stability and grip. Widened and continuous wheel arch trims at the front and rear lend the Q8 e-tron edition Dakar1 a confident stance on the road. When the driver’s door is opened, LED lights project the words “edition Dakar” onto the street. The individual class of the edition Dakar is also reflected in the exclusive key cover with a special branding. A convenience key (with anti-theft alarm system) is available as an option, which can be used to open the doors and luggage compartment lid via wireless communication between the key and the vehicle. The key can also lock the vehicle via sensors on the door handles.

The Q8 e-tron edition Dakar1 can be fitted with a unique decal package inspired by the legendary RS Q e-tron. Starting with the body color Mythos Black metallic, the car receives a partial embellishment. This means that the wrap uses purposeful transparencies and does not mask the entire surface, even though all exterior components are treated. The wrapped models are limited to 99 units. On the D-pillar, the special model’s serial number can be seen in frosted lettering.

The edition Dakar features extensive standard equipment

The special edition model rolls off the production line with Matrix LED headlights and taillights as standard for precise and high-resolution road illumination. Standard equipment also includes tinted sun visors for the tailgate, rear door, and side windows. On the inside, the S line interior is now standard : This package includes deeply contoured sports seats upholstered in Dinamica microfiber and artificial leather. The vehicle also features a multifunction sport leather steering wheel, an elegant black roof lining, stainless steel pedals, and a comfort center armrest. The decorative inlays come in brushed matte aluminum, while the door sills feature aluminum inserts. The upper part of the instrument panel and the lower interior elements are finished in black artificial leather. The Audi Sport stitching package in red is available as an option. It adds contrasting accents with colored stitching on the sport seats, steering wheel, knee pads, and door armrests. The seat belts are also trimmed in red to blend in perfectly with the cabin’s sporty feel.

A head-up display supplements the screens. It projects important information right onto the windshield – the projections seem to float front of the driver. Another new feature is a display in the MMI operating system that displays information the vehicle’s tilt angle. Plus, Audi offers MMI background images on the MMI display created especially for the edition Dakar1.

In the MMI display, Audi offers theme worlds generated especially for the Edition with MMI background images and coordinated ambient lighting. The spirit of the vehicle is represented here in three scenes: from desert thunderstorms and tire tracks to a dune landscape. The Audi phone box makes phone use very convenient. It connects the driver’s smartphone, which it charges inductively, to the car antenna. The edition also comes standard with the City and Tour assistance packages.

The robust equipment of the Q8 e-tron edition Dakar1 offers further proof of its practicality. The storage and luggage compartment package is also a standard feature. The durable luggage compartment liner and the sturdy floor mats feature edition lettering. The special edition also comes standard with a roof rack. With its load capacity of 40 kilograms (88 lbs.), the roof rack can be used to store a variety of items. A bag for the roof rack and straps for attaching accessories are included. A second charging socket can be used to charge the high-voltage battery using the Combined Charging System Type 2 (CCS2). What’s more, the e-tron charging system offers everything adventure-seekers need to charge their vehicle – whether at home, with friends, or at a vacation home.

The Q8 e-tron edition Dakar1 is delivered with eight tires. The car comes fitted with General Grabber AT3 all-terrain tires for excellent off-road resilience. The tires also ensure improved grip on a variety of surfaces including gravel, stony terrain, mountain and forest paths, and snow. The special tread pattern optimizes acceleration as well as braking and lateral control quality while also enabling the tires to efficiently self-clean, especially when driving on muddy surfaces. The Grabber AT3 also have excellent driving characteristics and low noise emission on asphalt roads for significantly increased driving comfort. The all-terrain tires have an M+S marking, meaning they are suitable for year-round use. A set of summer tires on 20-inch wheels in an attractive 5-V spoke S design is also included with the Q8 e-tron edition Dakar1.

More light, visibility, and sound: Special features


The optional ambient light package plus with six predefined color profiles stages the interior to great effect. Featuring extensive contour lights in up to 30 colors, it precisely traces the elemental lines of the interior. As an alternative to the standard two-zone automatic air conditioning, Audi offers four-zone automatic air conditioning. The system can use an optional second high-voltage heater to noticeably increase the heating power. This means that the interior warms up faster in very cold conditions, while the additional battery heater ensures that the battery is ready for charging in very low temperatures. The optional Bang & Olufsen Premium Sound System with 3D sound makes the electric SUV an even greater high-end sound experience. It drives 16 speakers with 705 watts of power. The optionally available virtual side mirrors with cameras reduce the overall width of the vehicle by 15 centimeters, improving the drag coefficient.  The virtual mirrors provide clearer visibility than conventional mirrors in dusty or wet off-road conditions. 

Article source:

For the 47th time, the Audi Works Council has called on the staff to participate in the traditional Christmas donation. An impressive 99.6 percent of Audi employees heeded the call and donated a total of 493,032 euros to charitable and social institutions, organizations, and associations in the region. As every year, the company also contributed to the staff donation, rounding up the amount to 720,000 euros.


Thomas Wendl, Head of Works Council Service, welcomed more than 130 guests to the donation ceremony on Monday evening, where he explained: “Stability, security, a future, but also community and cohesion: That’s what people long for, especially in extreme situations.” According to Wendl, that makes it all the more important to support the work of such organizations, especially in times of crisis. “Because they offer people support, someone to talk to, a hand – or a shoulder,” said Wendl.

Jörg Schlagbauer, Audi Chairman of the General Works Council, thanked the representatives of the 110 organizations and said: “I greatly appreciate your dedication and let me emphasize: It is anything but a matter of course. You are really putting heart and soul into your work.” Schlagbauer also said: “An outstanding 99.6 percent of the Audi employees in Ingolstadt participated in this 47th donation. At the end of the day, that means that once again, more than 41,000 Audi and Audi BKK employees supported the valuable work of social institutions in the region.”

Jürgen Frank, Head of HR Business Partners at Audi Ingolstadt, emphasized the importance of the Audi Christmas donation, which has been regular fixture on the calendar since 1977. According to Frank, the company’s long-standing commitment shows that its employees are willing to help others, even in difficult times. "For many years, this has been an expression of the fact that we Audi employees have close ties to our home region and assume social responsibility,” summarized Jürgen Frank.


By way of background:
For over 45 years, the Audi Works Council has been calling on the staff to participate in the long-standing Christmas donation. The former Chairman of the Works Council Fritz Böhm started the fundraiser. Since then, Audi employees have collected more than 20 million euros and used it to support charitable organizations around Ingolstadt, where Audi is headquartered. Together with the Audi site in Neckarsulm, we are able to donate a total of one million euros to the people in need this year.


Article source: