The partnership between AUDI AG and ERC Ingolstadt is going into overtime: The premium car manufacturer and the Ingolstadt ice hockey club have once again renewed their cooperation for the long term. Audi’s commitment to support the club goes beyond the German Ice Hockey League (DEL) professional team itself, extending to the club’s junior program and the ERC women’s team. In this way, Audi is again renewing its commitment to the region by promoting a diverse program of sports and culture.


The close-to-production Audi Q6 e-tron is just the beginning of the largest model offensive in the history of the brand with the four rings. Audi will introduce more than 20 new models by 2025 – more than ten of which will be electric. The future Q6 e-tron model series marks the inauguration of e-mobility at the Ingolstadt headquarters. An in-house battery assembly facility underpins Audi’s commitment to electric mobility.


As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone.


Audi is continuing to systematically advance the Q4 e-tron and Q4 Sportback e-tron. Audi is updating all vehicles from the start of series production up to and including the 2022 model year with software version 3.2. This new software comes now as standard in series production for the current 2023 model year. Foremost among the new functions with high everyday utility is the option of performing future software updates via a wireless over-the-air interface.


In keeping with its current special exhibition “The Speed of Light”, Audi Tradition would like to invite you to an evening of lectures at the Audi museum mobile. On Monday, March 13, Dr. Michael Hamm and Dr. Michael Kruppa will trace the evolution of vehicle lighting from its earliest days up to present times, and then offer a preview of where lighting is heading. Admission is free, but registration by March 9 is essential. After the lectures, you will have an opportunity to look around the special exhibition and talk to both speakers.