Audi is systematically continuing its course for growth in fully electric models. More than other e-models, the Audi Q4 e-tron family has contributed to the strong growth in deliveries in the first half of 2023 (+51.2 percent). It is being comprehensively updated in the 2024 model year with a newly tuned suspension, increased efficiency, characteristic sound, and enhanced standard equipment. In addition to an optimized drive concept and higher charging power, Audi is expanding the models’ range of functions in the driver assistance systems. With the optional adaptive cruise assist, both models now also aid lane changes. The updated models will be available to order from September 26, starting at 52,950 euros.


All Q4 e-tron models feature a large battery that provides 77 kWh of net energy (82 kWh gross). Optimized cell chemistry has improved the DC charging power so that they charge from 10 to 80 percent in around 28 minutes under ideal conditions. The quattro models now achieve a maximum DC charging power of 175 kW, and the rear-wheel drive models a maximum of 135 kW.

The battery protection function automatically limits the charge level to 80 percent to extend battery life. To ensure intelligent trip and charge planning, the e-tron route planner prioritizes high-performance HPC stations (High-Power Charging facilitates ultrafast charging). If the driver takes the suggested route, the system activates battery preconditioning for the period before the new Audi Q4 e-tron models reach the selected, stored charging station. If the driver selects an HPC station as the destination, the system activates thermal conditioning to ensure the battery charges as quickly as possible at the station. For the first time, the Audi Q4 e-tron model family also features post-conditioning. Here, the vehicle’s thermal management system cools the battery, for example, if it exceeds a fixed temperature threshold after driving or charging.

New drive system with higher efficiency and more power

For both rear-wheel drive and quattro all-wheel drive, all Audi Q4 e-tron models now feature a permanently excited synchronous machine (PSM) on the rear axle. 

The update gives gives the Audi Q4 e-tron model family a completely redeveloped PSM notable for its higher efficiency and greater power. The models benefit from an increased range and superior power delivery. a completely redeveloped PSM notable for its higher efficiency and greater power. The electric SUV benefits from an increased range and superior power delivery. The Audi Q4 Sportback 45 e-tron1, for example, reaches a range of up to 562 kilometers (349 mi) in the WLTP cycle.

The Audi Q4 45 e-tron2 and the Audi Q4 Sportback 45 e-tron1 with rear-wheel drive produce 210 kW (286 PS) and accelerate from zero to 100 km/h (62 mph) in 6.7 seconds. The Audi Q4 45 e-tron quattro3 and the Audi Q4 Sportback 45 e-tron quattro4 with 210 kW (286 PS) take 6.6 seconds. The top-of-the-range models Audi Q4 55 e-tron quattro5 and Audi Q4 Sportback 55 e-tron quattro6 models with 250 kW (340 PS) accelerate from a standstill to highway speed in a mere 5.4 seconds. The top speed for all models is now 180 km/h (112 mph).

The new electric motor uses optimized thermal management for greater efficiency. The system features energy-saving cooling: Due to the geometry and arrangement of the gear wheels in the transmission as well as specially shaped components for transporting and distributing the oil, temperatures in the powertrain hardly rise at all. The cooling circuit, in turn, ensures the oil is temperature-controlled. A related component is the water-cooling jacket on the outside of the stator.

Improved steering response: the suspension with Audi’s DNA

In keeping with Audi’s DNA, the new tuning for the suspension improves the balance for even greater comfort, driving fun, and stability. Whether the model has standard or sport suspension or suspension with damper control, the steering characteristics and the damper tuning have been specially adapted. The result is harmonious damping, improved steering response, and tighter load control.

With the sport suspension, the body is 15 millimeters lower. The new spring/shock absorber tuning and the new steering tuning provide a balanced, solid driving experience and a sporty steering response typical of an Audi. The Audi Q4 e-tron models respond more directly to steering changes for greater sportiness and agility. 

New function: assisted lane changes

As an option, the update enables the Audi Q4 e-tron family to use assisted lane changes in combination with adaptive cruise assist for speeds above 90 km/h (56 mph) on highways for the first time. Part of the assist package pro as well as the assist package pro and assist package, protective and warning systems plus, assisted lane changing can be activated via the MMI.

The new system uses white arrows in the instrument panel and in the augmented reality head-up display to indicate to the driver whether it is safe to change lanes and which lane it is safe to change to. If the driver initiates the lane change by tapping the turn signal, the system actively assists the driver in steering. Once the vehicle is in the new lane, it switches the turn signal off again. During the lane change, the person behind the wheel retains full responsibility. Assisted lane changes are made possible using data from the rear radar.

Among the optional systems, adaptive cruise control specializes in regulating the distance to the vehicle in front by accelerating and decelerating. Adaptive cruise assist expands the functionality of adaptive cruise control by using slight steering corrections to keep the car in the center of the lane. To maintain lateral control, all the driver needs to do is lightly touch the capacitive steering wheel that is part of the system to demonstrate their attention.

Side assist monitors traffic behind and alongside the car and warns the person behind the wheel if they are about to change lanes in a critical situation. This system also uses information from the rear radar sensors.

Critical driver assistance systems are standard, while the optional systems come with the plus, pro, and protection and warning systems plus assistance packages.

Upgraded standard equipment and edition models

Audi MMI navigation plus, Audi connect Navigation & Infotainment, and the fully digital 10.25 inch instrument panel Audi virtual cockpit are now standard equipment. The luggage compartment lid now comes as standard with an electric motor, and, in conjunction with the optional convenience key, it responds to foot gestures. Heated front seats now also come as standard.

With the new Edition S line, Audi is expanding its extensive range of individual equipment. Whether in combination with the Pebble Gray, Glacier White Metallic, or Mythos Black Metallic finishes, the wheel arch trims and door covers in contrasting Mythos Black Metallic, 21-inch wheels in a bronze matte 5-W-spoke star design, darkened Matrix LED headlights and darkened LED rear lights. At the same time, the Audi rings in a bronze finish add sporty accents.

A unique acoustic identity thanks to “character sound”

The Audi Q4 e-tron models are unmistakable – not only visually and in terms of handling but now also acoustically. With the update, Audi is giving the compact SUV series its own acoustic identity as an option. The typical “character sound” distinguishes it from other electric Audi models and those of other manufacturers. Beyond that, it deepens the emotional bond between the Audi driver and their vehicle. 

All models will be audible at and beyond low speeds up to about 25 km/h (15.5 mph) to further enhance road safety.

The digitally generated driving sound, emitted via two exterior speakers at the rear and two interior speakers in the rear doors, is available from the factory as a special feature. This innovative soundscape varies according to load and speed up to the car’s top speed. The unmistakable sound is a clear indicator of Audi’s electric models and emotively expresses the vehicle’s progressive character.

The “character sound” is defined by the exterior sound, not only by the infotainment system or the interior speakers. If necessary, the system can be deactivated at any time in the Audi drive select menu. The Acoustic Vehicle Alerting System or AVAS, which is a legally required warning sound, is part of the “character sound” and is active at all times. This does not affect the way the infotainment system sounds.

Electric pioneer Audi Brussels to produce the Q4 e-tron

From the end of the year, Audi will produce the Audi Q4 e-tron model series at its Brussels site in addition to production in Zwickau. This move, a response to the high demand for the model, allows Audi to increase production capacity. Audi Brussels has been producing the Audi Q8 e-tron and the Audi Q8 Sportback e-tron since December 2022. Prior to that, the Audi e-tron, the first fully electric production model from the brand with the four rings, has been rolling off the production line in Brussels since 2018. The plant in Brussels is the world’s first independently certified carbon-neutral high-volume production facility in the premium segment.

In the long term, Audi plans to convert all its sites to the production of electric models. After Brussels and Böllinger Höfe at the Neckarsulm site for the Audi e-tron GT quattro7, Ingolstadt will begin the ramp-up for the first model on the new Premium Platform Electric (PPE). By the end of the decade, each Audi plant will produce at least one fully electric model. As already achieved in Brussels and Győr, all Audi sites aim to achieve net carbon-neutral production1 by 2025.

1Audi understands net-zero CO2 emissions to mean a situation in which, after other possible reduction measures have been exhausted, the company offsets the carbon emitted by Audi’s products or activities and/or the carbon emissions that currently cannot be avoided in the supply chain, manufacturing, and recycling of Audi vehicles through voluntary offsetting projects carried out worldwide. In this context, carbon emissions generated during a vehicle’s utilization stage, i.e. from the moment it is delivered to the customer, are not taken into account.

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The new Audi Vehicle Safety Center on the incampus premises in Ingolstadt provides significantly improved and state-of-the-art crash test facilities. Around 100 million euros were invested in the facility. Among its features are a 250-meter (820 ft) run-up track, a mobile 100-ton crash block, and the ability to collide two vehicles at a 90-degree angle. As a premium brand, Audi is committed to meeting heightened requirements that go beyond current international standards.


The new Audi Vehicle Safety Center (AFZ) in Ingolstadt will officially go into operation as part of the inauguration of the incampus technology park. The facility is Audi’s most important development facility in passive safety: Around 100 employees will work here, covering all test scenarios that are known and relevant today. During the design phase, it was ensured that the facility would be capable of performing tests that go well beyond the current requirements of Audi’s many markets. This means that the facility can be flexibly adapted to future developments.

More tests possible in the future

Audi invested a total of around 100 million euros in the facility, with construction taking three years. The new Vehicle Safety Center can handle a greater number and variety of vehicle crash tests than the crash hall previously used on the Ingolstadt plant site. The facility is also much more extensive, with a core area of 130 by 110 meters (430 by 360 ft) and a height of 20 meters (65 ft). The integrated crash arena consists of a support-free area measuring 50 by 50 meters (165 by 165 ft), while the opposing run-up tracks have a total length of 250 meters (820 ft), enabling tests at speeds exceeding today’s usual requirements. An additional lane also allows right-angle car-to-car crashes involving two vehicles.

Safety is a top priority at Audi. Our new vehicle safety center is impressive proof of this commitment,” says Oliver Hoffmann, Member of the Audi Board of Management for Technical Development. “Today’s Audi models achieve outstanding results in globally valid test procedures. But we’re not resting on our laurels. Instead, we’re continuing to improve our development and testing capabilities.”

A wide range of testing capabilities

A crash block weighing 100 tons is arranged in the crash arena so that it can be moved and rotated, enabling a highly efficient process for the many different types of crash tests. The area is crisscrossed with several crash lanes, enabling research on collisions between two vehicles and integral safety. The so-called “flying floor” also allows vehicles to be driven sideways against obstacles. Each vehicle undergoes a high double-digit number of test scenarios before it is launched.

Belt systems and airbags are being developed even more efficiently thanks to a novel coasting slide with a delay unit. State-of-the-art high-speed cameras and energy-efficient LED lighting systems facilitate the team’s work in the Audi Vehicle Safety Center. A dummy lab, component test stands, workshops, and offices complete the building.

The concept, technology, and adjacent expansion areas were planned to meet the requirements of many years to come. They allow the Audi Vehicle Safety Center to be used flexibly and ensure that it can be equipped to meet new technological requirements, even as standards and regulations in global markets continue to tighten.

Closely coordinated simulations and tests

More than 60 crash test dummies of various types are used in the new crash arena – from an 18-month-old toddler to an adult weighing 102 kg (225 lb). The sophisticated THOR dummies use up to 150 sensors to obtain relevant data during the tests.

High-speed cameras and motion tracking are used to capture the sequence of events during crash tests. A large number of sensors provide physical readings. 3D scans are used to process post-test deformations digitally. All this data is fed into a back-end system. The system also includes data analyzed by experts from other test labs in Europe, Asia, and America.

These days, practically all accidents can be simulated, whether they involve pedestrians or head-on and side-on collisions. Every month, the specialists at Audi perform tens of thousands of crash simulations well before the first prototype is even built. For the crash design of the body of a single current model alone, more than 60,000 calculations are made for up to 100 different load cases. The new Audi IT Center, also located nearby on the incampus site, plays an important role here.

Despite the rapid progress in simulation technology, actual crash and component tests remain essential. This is because the various national authorities in countries where Audi models are marketed have approval procedures that require physical crash tests. In product development, on the other hand, the two methods are highly synergistic, with findings from both simulation and physical testing flowing into the process.

Long tradition of passive safety at Audi

Passive safety, i.e., everything that reduces the consequences of an accident for car occupants and road users, including pedestrians, has a long tradition at Audi. DKW was already working in this field more than 80 years ago when the DKW F7 was put through systematic rollover tests to gain insights into design safety. In fact, those were the first crash tests in automotive history. Later, the specially built facility in Auto Union’s central testing department allowed reproducible collision testing.

Another major step followed in 1970 with the inauguration of the first crash hall in Ingolstadt. After its construction, the building was used for over 50 years, during which time it was repeatedly modified and adapted to meet new requirements.


In 1972, crash test dummies were used for the first time and became increasingly sophisticated and versatile over the years. In 1986, Audi introduced a self-patented innovation: the procon-ten (programmed contraction and tension) safety restraint system. In a head-on collision, the steering wheel retracts, and the front belts tighten by moving the engine toward the passenger compartment via steel cables and pulleys. The system significantly reduced the risk of head injuries for the driver in the event of an accident. It was not until the widespread introduction of airbags that this invention was improved on.

Over the past 25 years, testing has progressively focused on digitalization – starting with the 1999 Audi A3. Ongoing work with ever-larger volumes of data laid the foundations for the increasingly intelligent algorithms used today. What’s more, machine learning has played an ever-greater role in recent years. For example, machine learning has been harnessed to improve the software of the airbag control unit.

In recent years, all the Audi models tested, including the fully electric models, have achieved top ratings in both active and passive safety in tests designed by consumer protection organizations worldwide, such as Euro NCAP and China NCAP. Incidentally, electric vehicles are subject to the same stringent requirements as models with conventional drive systems.

Tests in the United States also achieve similar results: So far this year, no fewer than seven Audi models have received an IIHS TOP SAFETY PICK award from the Insurance Institute for Highway Safety – five of them TOP SAFETY PICK+ in the highest category. In addition to crashworthiness, other factors, such as crash avoidance and lighting technology, were also evaluated.

The new Audi Vehicle Safety Center represents the next major step in the advancement of passive safety at Audi. The presence of other institutions involved in safety – including Volkswagen’s software subsidiary CARIAD and the Technische Hochschule Ingolstadt – on the incampus facilitates interdisciplinary exchange.

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Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros.

Revised, generous, striking: the exterior design

With its expressive design, the revised Q8 is a sporty, elegant SUV coupé from the brand with the four rings. With its clean shape, generous surfaces, and clear volumes, the Q8 paints a dynamic picture. The short overhangs and long wheelbase make for sporty, elegant proportions that can be accentuated with distinctive exterior colors and wheels.

The unmistakably powerful and upright Audi Singleframe with an octagon design now impresses with vertical inlays. They are arranged in teardrop shape in the base exterior and designed in the shape of an L in the S line exterior package and the SQ8 TFSI1. This makes it clear at first glance that the Q8 belongs to Audi’s top models and clearly differentiates it from the A models. The self-assured appearance of the Q8 is underscored by the new prominent air intakes, which are clearly integrated into the car’s basic architecture.

Audi has systematically reduced the decorative elements for an even more puristic design. In order to distinguish the base version, S line exterior package, and S model at first glance, the front bumper area, door attachment trim, and diffuser in the base model come in contrasting colors that underline the robust off-road look. New for all Audi Q8 units is an exhaust system with premium-quality, visually appealing tailpipes. Aligned even more closely with the SQ8 TFSI1, the S line exterior package stands out with its clearly accentuated side air intakes in the front bumper.

The Singleframe is sure to impress with its independent color scheme. The optionally available Black and Black Plus optics packages set striking accents in the exterior around the Audi Singleframe, the trim on the side windows, and the front and rear bumpers. What’s more, the Singleframe mask comes finished in high-gloss black.

The innovative headlights featuring HD Matrix LED technology and an additional laser light as well as the digital daytime running lights positioned on the upper horizontal edge give the Q8 an even more self-assured expression. In conjunction with the digital OLED rear lights, which are available for the first time in the Q8, the premium-class character of the model becomes even clearer. At the rear, an LED light strip together with black high-gloss trim and integrated Audi rings links the digital OLED rear lights across the entire width of the car.

The Audi Q8 bears Audi’s new, modern corporate identity. Specifically, this is the newly two-dimensional rings that debuted in the Q8 e-tron. They are visually impressing through their greater precision. Instead of chrome, the new four rings come in contrasting white and black; as part of an optional package, the white of the rings is replaced with a dark gray that still looks like high-gloss black. In the Q8, the B-pillar now also bears the model, derivative, and technology identifier.

A new kind of individualization: headlights and rear lights

High-intensity LED headlights light up the road in the Q8 as standard; Matrix LED headlights are available as an option. HD Matrix LED headlights with the Audi laser light are also available, which work with 24 LEDs and a high-power laser diode each and are immediately recognizable via a blue ambient light incorporated into the headlights. The laser light becomes active starting at 70 km/h (43.5 mph) and significantly increases the high beam range. New for the top-of-the-range headlights are digital daytime running light signatures. They give the Q8 its characteristic and unmistakable appearance by allowing the user to select one of four individual light signatures via the MMI. It's not just the expanded range of functions in the headlights that is novel – their design is also fresh. The higher positioning of the daytime running lights gives the Q8 more visual width and also creates a flowing, formal connection between the headlights and the Singleframe. For the first time, the Q8 also features large digitalized OLED rear lights (OLED = organic light emitting diode) as an optional extra, which also feature four digital light signatures in conjunction with the headlights.

Similar to the Audi A8 and Q5, the digital OLED rear lights in the Q8 incorporate a proximity indication feature that works in tandem with the assistance systems. When vehicles from behind come within two meters (6.6 ft) of the stationary Q8, the control units trigger the activation of all the digital OLED segments. Additional functions include dynamic turn signals as well as various coming home and leaving home sequences.

Decor, Colors, Wheels: The right equipment range for every taste


With the latest product upgrade, Audi has once again refined the equipment range for the Q8. The seams on the seat trim in the base model now come as standard in a contrasting gray color. There are also nine decorative inlays available to choose from. Adding to the available options in the equipment lineup are: wood fine-grain ash natural silver for the standard model, Carbon twill matt, and Aluminium linear silver grey for the Q8 featuring the S line sport package, as well as for the SQ8 TFSI1. To further underscore the character of the Q8, three new finishes are available. Audi Sport GmbH offers Sakhir Gold, Ascari Blue, and Chili Red, all as metallic finishes. But customers can look forward to additional new features in more than just finishes. For the wheel range offers customers a choice of five new wheel designs, with sizes ranging from 21 to 23 inches for a clear advantage over the competition.

As part of the model update, Audi is also expanding the range of apps. For the first time, passengers can use popular apps from third-party providers (for example Spotify or Amazon music). Regular software updates and a constantly expanding range of apps make for even greater individualization of the infotainment system. A store with a market-specific app portfolio expands the third-generation modular infotainment toolkit (MIB 3). In terms of driver assistance systems, the surroundings display in particular has received a significant upgrade. The Audi virtual cockpit displays a lane change warning, other road users (trucks, cars, and motorcycles) distance warning, intersection assist, and traffic light information online in stunning full HD quality. In addition to the store for apps and the new surroundings display, the product upgrade also expands the standard equipment for the Q8; 20-inch alloy wheels, a rearview camera, park and high beam assist, and the convenience key, among other features, now come as standard.

Steady in every situation: the suspension with Audi’s DNA

Only an Audi drives like an Audi: This is how the brand with the four rings sums up the DNA of an Audi’s driving characteristics, and it’s no less true for the Q8. Five characteristics define the Q8’s handling: balanced, solid, controlled, precise, and effortless. The suspension, steering, and drive as well as the braking and control systems all play a key role in creating a reliably safe, dynamic, and simultaneously comfortable driving experience. Even the standard equipment, with balanced steel spring suspension and damper control, ensures the Q8’s consistent driving experience.

Electronically controlled air suspension with a continuously adaptive damping system – adaptive air suspension or adaptive air suspension sport (standard equipment on the SQ8 TFSI1 ) – can be selected as optional equipment. In addition, optional all-wheel steering (standard equipment on the SQ8 TFSI1 ) ensures an increased level of safety and comfort. At low speeds, the back wheels turn up to five degrees in the opposite direction to the front wheels. This reduces the turning radius, by up to one meter (3.3 ft), and increases manageability. At the same time, the driver feels more comfort and benefits from improved stability at higher speeds because the back wheels turn in the same direction as the front wheels. To improve the Q8’s handling in everyday situations such as maneuvering in parking lots, parking garages, or a home garage, the steering system has been optimized for greater ease.

The right choice for every situation: the powertrains

The range opens with the 45 TDI quattro2, a three-liter diesel engine that has 170 kW (231 PS) of output and delivers an impressive 500 Nm of torque, which extends over a plateau between 1,500 and 3,000 rpm. From a standing start, the Audi Q8 45 TDI2 accelerates to 100 km/h (62 mph) in 7.1 seconds. It has a top speed of 226 km/h (140 mph). This engine is followed by the 50 TDI quattro3, a more powerful version with 210 kW (286 PS) and 600 Nm of torque. The large SUV accelerates from zero to 100 km/h (62 mph) in 6.1 seconds and reaches a top speed of 241 km/h (150 mph).

The Audi Q8 55 TFSI4 features a six-cylinder Otto engine with three liters of displacement and direct fuel injection that delivers 250 kW (340 PS). It delivers a maximum torque of 500 Nm in a broad engine speed range from 1,370 to 4,500 rpm. With its turbocharged gasoline engine, the Audi Q8 accelerates from zero to 100 km/h (62 mph) in 5.6 seconds. It reaches its electronically governed top speed at 250 km/h (155 mph).

All V6-engines in the Audi Q8 work together with an eight-speed tiptronic, quattro permanent four-wheel drive, and the mild hybrid system, which can achieve a fuel-consumption advantage of up to 0.5 liters per 100 kilometers in customer operation. Its key components are a lithium-ion battery and a belt alternator starter (BAS) that supplies power to the SUV coupé’s 48V main electrical system. When decelerating, the BAS recuperates up to eight kW, which it feeds into the battery. Between 55 and 160 km/h (34 and 99 mph), the Q8 can coast with the engine off for up to 40 seconds when the driver takes their foot off the gas. After braking, the BAS restarts the six-cylinder quickly and very conveniently. The start–stop begins as low as 22 km/h (14 mph).

Superior performance: the Audi SQ8 with a V8 TFSI gas engine

The new SQ8 TFSI1 advances sportiness even further – it impresses with a redesigned spoiler at the front and an expressive diffuser at the rear. The Singleframe stands out with vertical L-shaped inlays in a sporty color scheme. The larger air intakes feature honeycomb grilles across their surface. Characteristically, Audi opts for a sporty aluminum look for the exterior mirror housings, the inlays in the Singleframe and the edging of the side air intakes. The same color scheme is also used for the inlay in the side skirt. The Black and Black plus optics packages can also be ordered for the SQ8 TFSI1.

As part of the product upgrade, the SQ8 TFSI1 now runs on the established 4.0 TFSI with 373 kW (507 PS) and 770 Nm of torque with fast-shifting eight-speed tiptronic and quattro permanent all-wheel drive. With this engine, the SQ8 TFSI1 accelerates from zero to 100 km/h (62 mph) in just 4.1 seconds, with an electronically governed top speed of 250 km/h (155 mph). With its firing order of 1-3-7-2-6-5-4-8, the 4.0 TFSI provides a distinctive sporty and sonorous sound. At low to medium loads and acceleration speeds – from 160 to 250 Nm and between 950 and 2,500 rpm with a maximum torque requirement of 145 Nm – the cylinder on demand system deactivates cylinders 2, 3, 5, and 8 in the upper gears by shutting off injection and ignition and closing the intake and exhaust valves. The switching process takes just milliseconds and goes virtually unnoticed by the driver. In four-cylinder mode, the operating points in the active cylinders shift to higher load, which boosts thermal efficiency, while the deactivated cylinders follow, essentially with no losses, like gas springs. When the driver presses the accelerator pedal, the deactivated cylinders reactivate immediately. To achieve the sporty sound, there is an exhaust flap on each tailpipe that modulates the sound depending on load and rev speed.

For an ideal driving experience, a vehicle requires not only first-class engines, but also outstanding suspension components. In the optional advanced suspension package, customers also benefit from the sport differential. When cornering at high speed, it uses two multi-disc clutches to shift the torques between the rear wheels, giving the wheel on the outside of the curve, which has the better grip, the greater share. Known as torque vectoring, this makes handling even more effortless and precise. When turning or accelerating in a curve, the large sport SUV coupé literally presses into the curve, minimizing the tendency to understeer. The second component in the package is electromechanical active roll stabilization (eAWS). Here, both axles are equipped with a compact electric motor coupled to a transmission. It splits the stabilizer into two halves. When driving straight, it allows them to work largely independently of each other, which reduces body movements on uneven roads. In sporty driving, however, the electric motor causes the two halves to rotate in opposite directions, thus working together as a unit. This means that the car leans into the curve significantly less, and the steering response becomes more precise. The eAWS is powered by a 48-volt super capacitor. The compact, lightweight energy storage unit, which can absorb and release high currents in a very short time, supplies the two electric motors with a maximum power of 1.5 kW each.

The Audi SQ8 TFSI1 rolls off the production line with 21-inch wheels and 285/45 tires as standard. Alternatively, Audi and Audi Sport offer other 21- and 22-inch wheels. The largest offer available is 23-inch wheels with 285/35 tires. For greater variety, Audi offers other new 23-inch alloy wheels for the SQ8 TFSI1 that are specifically designed for the car’s sporty appearance. The brake discs on the front axle have a diameter of 400 millimeters; on the rear axle they measure 350 millimeters. The black brake calipers, which come optionally in red, bear the S logo that defines Audi’s look on the front axle.

Available to order from September, prices from 86.700 euros

The market launch of the Audi Q8 – with its revised design, innovative lighting technology, and more extensive range of equipment – will be in September 2023. Prices for the 45 TDI quattro2 start at 86,700 euros, while the 50 TDI quattro3 costs 89,700 euros. The 55 TFSI quattro4 will cost 89,900 euros, while the SQ8 TFSI1 starts at 119,500 euros.


1. Audi SQ8 TFSI: Combined fuel consumption in l/100 km: 12.8–12.0; combined CO2 emissions in g/km: 291–272
2. Audi Q8 45 TDI quattro: Combined fuel consumption in l/100 km: 8.9–8.0; combined CO2 emissions in g/km: 232–210
3. Audi Q8 50 TDI quattro: Combined fuel consumption in l/100 km: 8.9–8.0; combined CO2 emissions in g/km: 232–210
4. Audi Q8 55 TFSI quattro: Combined fuel consumption in l/100 km: 11.4–10.2; combined CO2 emissions in g/km: 260–231
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Audi celebrates the 40th anniversary of Audi Sport GmbH, which emerged from quattro GmbH founded in 1983, with the Audi RS e-tron GT (combined electric power consumption in kWh/100 km [62.1 mi]: 22.1–19.8, combined CO2 emissions in g/km [g/mi]: 0) as a special edition: The ice race edition embodies a new form of individualization. This edition enriches the emotional portfolio of Audi exclusive – an offering that has delighted the brand’s distinguished clientele for some three decades now.


Audi draws its inspiration for this edition from the unique GP Ice Race in Austria. The color tones of the world of snow are reflected on the outer skin of the body and are continued in the interior. With its basic color Florett silver metallic and the black carbon roof in combination with a striking foil warp, the Audi RS e-tron GT ice race edition appears magical at first sight. The colors silver and white symbolize sparkling snow crystals and ice lakes, the purple accents evoke images of shimmering ski goggles. The precise accentuations and transparent patterns harmoniously, yet excitingly, reproduce the style of mountainous winter worlds. This color scheme is continued in the interior: seat center panels, shoulder arches and side bolsters in diamond silver leather emphasize this character. Combined with black leather sections and contrasting purple stitching, the four-door Gran Turismo spoils you with an exclusive ambience. Striking details round off the interior experience. “This new style of the ice race edition underscores the emotional pinnacle of electric mobility at Audi,” says Bernhard Neufeld, Head of Audi exclusive. “Our customization gives this electric Gran Turismo a very special personality.”

The ice race edition is inspired by the design ideas of the Audi RS e-tron GT ice race concept show car and is now available in a special edition of only 99 units for Europe. The basis for the limited edition is the unchanged 440 kW RS e-tron GT. Customers can charge it at more than 500,000 public charging points in Europe with a single card using the Audi charging service. With fast DC charging at a maximum of 270 kW, five minutes of charging time is sufficient for about 100 kilometers of driving under ideal conditions.

Exterior with unique combination of paint and foil wrap

Started in 1952 and revived in 2019, the GP Ice Race event is derived from Scandinavian skijoring, but the race cars pull the skiers and there are show and demo runs. Drifting race cars from the past and present in Zell am See create their own spectacle in a snowy mountain region. The Mankei, an alpine pasture on the Grossglockner High Alpine Road, also belongs to this world. Audi Design was inspired by this topography and its colors and created a unique piece – the Audi RS e-tron GT ice race concept. Now the designers transfer the unique associations almost unchanged into a special edition. “Combining the past, the future and mirrored sports sunglasses as a starting point, created a look that makes the Audi RS e-tron GT stand out,” said Christopher Kroener, Color and Trim designer. “I wanted the vehicle to pay homage to the thrilling motorsport atmosphere and the spirit of past racing legends, while looking to the future. The allusions to ice and snow add a special dimension to the design. The color play between white and silver pays homage to the cool atmosphere. It is meant to pick up on the icy glitter and shimmer of the snow and convey the feeling of speed and dynamism experienced at the GP Ice Race during winter in Zell am See.”

Starting from the body color in Florett silver metallic, the RS e-tron GT receives a foil wrap. The foil works with targeted transparencies and does not cover the entire surface. Although all exterior components are foil wrapped, this gives the foil a partial effect. The effect achieved by this type of wrap is that it adds white tones three-dimensionally to the monochrome silver background. Contrasting violet elements set striking accents. The patterns of the foils abstract ice crystals and transfer the hatching symbolism into a new world of color. The designers have taken ideas from the concept – including the brand emblems of the four rings at the front and rear in white instead of the traditional shades of chrome or black. 21-inch rims in black, a black roof made of CFRP and privacy glazing add a note of stability and road-holding to the nuanced lightness of the light-colored body.

Interior combines exclusivity from leather to MMI

A sporty look catches the eye right from the first glance inside: the interior appears to be that of a four-seater due to the division of colors, but is approved for five people. The seat center panels, shoulder arches and side bolsters of the leather seats are presented in diamond silver, contrasted against the black areas. This idea relies on accent colors that are applied in smaller areas, but never over the entire surface. With this, Audi exclusive has individualized the interior in coordination with the exterior and the foil wrap. A new steering wheel, finished in a leather-Alcantara combination, has a color mark in diamond silver in the twelve o’clock position, like in racing cars. Expressive accents in the center console and dashboard, floor mats with modified RS logos and the Audi exclusive badges round off the interior of the ice race edition. The contrasting stitching in purple also subtly picks up on a striking exterior attribute in the interior.

“We have also realized the high level of exclusivity in the digital world,” says Michael Binder, product manager of Audi exclusive. “In the MMI display, we offer a bespoke MMI background image for the special edition. In parallel, the familiar selection options continue in the theme worlds section.” With the changed background image in the MMI, the RS e-tron GT ice race edition lettering is displayed in the lower left of the screen. At the bottom right, customers can see the unique serial number of their exclusive edition. This means that this feature, which has always been identifiable by badges in the analog world, has now arrived in the digital world for the first time. The ambient lighting switches to purple when the mountain motif is selected. However, all the familiar MMI features remain unchanged in parallel with the new features of the ice race edition. They can also still be freely selected on demand.

Customization with around 30 years of tradition

The ice race edition is the latest offering from a creative think tank. When Audi began its customization program in 1995, the company achieved milestones early on in the premium sector. Office packages for the first generation of the Audi A8 with a fridge box, bar compartment, VHS player coupled with a monitor, folding table and electrically operated curtains testified to the pioneering spirit of quattro GmbH at the time. With an awareness of high individuality, the department even set trends against prevailing standards: black-painted Audi rings were not yet a practice at the time, but have become established as an option thanks to the daring creativity of the subsidiary. Today, they are an integral part of sought-after styling packages. Audi has also made great progress in production: Whereas in the past, refinements often required manual reworking in the workshop, the brand has now succeeded in incorporating highly sought-after individualizations directly on the production line.

The variety of body colors in the Audi Sport GmbH range is particularly attractive. While the standard range of most models includes ten to eleven options, several dozen individual paint finishes clearly complement this offer. If desired, tones from an even wider spectrum from the automotive sector can be selected. The special experience gained from almost 30 years of customization includes the specific requirements of individual markets in terms of color schemes and other equipment features: In Asia, for example, other attractive color combinations are more popular than in Europe. There are also general trends: For example, some customers currently prefer matte silver or nardo gray as paint colors. The Audi exclusive customizer, a configurator introduced in 2022, allows a much more detailed 3D visualization of thousands of design combinations than before.

The sporty Audi subsidiary also demonstrated its pioneering spirit from 2005 with the Audi exclusive studios at Audi Forum Neckarsulm and Audi Forum Ingolstadt. They enable comprehensive personal customer consultations. In addition to the highly customizable Audi exclusive offerings, the exclusive concept editions introduced in 2009 offer exquisite but preconfigured equipment combinations. The Audi Q7 coastline exclusive concept, for example, had a parquet floor from boat building. A few years later, the Audi R8 GT borrowed closely from racing with bucket seats, a fire extinguisher, four-point seat belts and a roll bar. Special production runs of two- to three-digit numbers, often for local or regional markets, continue to keep Audi exclusive orders flowing today. The 25th anniversary package available for several models, the Nogaro edition of the Audi RS 6 Avant performance in memory of the Audi RS 2 Avant or the TT RS iconic edition are examples of editions in demand.

Even in the future, the creative minds at Audi will not run out of ideas. With new selections such as edition-specific MMI background images, individualization also extends to the virtual world. Image motifs for the MMI display, the expansion of theme worlds, new atmospheres through ambient lighting, and an expansion of Audi exclusive into digital areas represent completely new elements. New editions, expanded color options and materials, such as Dinamica in new design packages, further deepen the offering. They point the way to a future in which the combination of classic equipment features with virtual immersion promises even more intense experiences.

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This year’s Night of the Museums, a highlight in Ingolstadt's cultural calendar, will take place on Saturday, September 9. From 6 PM to midnight, the Audi museum mobile will open its doors with a colorful program to entertain both young and old. The event includes catering by the team from the restaurants at the Audi Forum Ingolstadt.


The brand with the four rings is celebrating the 25th birthday of the Audi TT in 2023. For this reason, the spotlight will also be on the design icon at the Night of the Museums “State of the ArTT” summer exhibition. Design is also the focus of an open creative workshop, “From the sketch to the finished car”. How were cars designed in the past? The workshop will offer children between the ages of 6 and 13 the opportunity to delve into this question while getting hands-on themselves. Under expert guidance, workshop participants will design their own Audi and learn more about the history of modeling. The “Men in Blech” (“Blech” is German for sheet metal) will provide the entertainment. This group of nine artists offers a captivating dance show with music from various genres and decades. At 8 PM and 10 PM, visitors will be treated to a guided tour of the summer exhibition celebrating the 25th birthday of the Audi TT, while at 7 PM and 9 PM, a tour of highlights from motorsport history awaits them on the paternoster lift.

The detailed program for the Night of the Museums at the Audi museum mobile is available at

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