A world-class lineup, both on and off the pitch: Audi employees presented players from FC Bayern Munich with company cars for the new season at the Audi Piazza in Ingolstadt. The entire vehicle fleet again consists of fully electric premium vehicles. In September, the stars’ refurbished cars from the previous season will be available for sale.


For the 2023/24 season, which started a few days ago, FC Bayern players will now drive the fully electric premium models Audi RS e-tron GT1, Audi Q8 e-tron, Audi Q8 Sportback e-tron, and Audi Q4 Sportback e-tron. This year’s most popular model among the pro soccer players is once again the Audi RS e-tron GT1. Twelve players, including Thomas Müller, Leroy Sané, and Joshua Kimmich, have opted for the four-door coupé. With a total output of 440 kW (598 PS), the Audi RS e-tron GT1 accelerates from zero to one hundred km/h (62 mph) in just 3.3 seconds. The high-voltage battery provides a range of up to 488 kilometers (303 mi) and recharges quickly thanks to its 800-volt technology.

The vehicle fleet has an optimal e-mobility infrastructure at the club’s grounds on Säbener Straße, where Audi and FC Bayern have installed 38 charging points. More than 20 charging points are also available at the Allianz Arena. “In their long-standing partnership, FC Bayern Munich and Audi represent progress, passion, and high performance. This season, we are demonstrating this again with a fully electric fleet of vehicles for players and officials. Together, we are building on previous successes and continuing to shape a sustainable and progressive future,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG.

Original players’ cars for sale

The original players’ cars from last season will soon be available for purchase as used cars. As well as the vehicles, which Audi is refurbishing, buyers will receive a certificate of authenticity and a signed shirt from the previous owner. The cars for sale include several Audi RS e-tron GT1 models, such as those belonging to Serge Gnabry.

At the IAA Mobility 2023 in Munich (September 5 to 10), interested buyers can submit a reservation request via tablets at the Audi Experience area in the FC Bayern World. The cars will be sold on a first-come, first-served basis.

Employees and children meet soccer stars in the flesh

Some employees were treated to a memorable experience at the vehicle handover on August 23: Around 30 employees who presented the car keys to the players had the opportunity to meet the stars from Germany’s record champion club. Moreover, the employees’ children between the ages of six and ten lined the players’ path to where the handover took place. Employees could apply on the intranet in advance for these unique experiences. At the Audi Piazza in Ingolstadt, the soccer stars made time for autographs and selfies with their fans.

The team then took a look behind the scenes at Audi’s headquarters in Ingolstadt and visited, among other plant features, the assembly line, body shop, Lighting Assistance Center, and wind tunnel center. The site is currently preparing for production of the Audi Q6 e-tron.

Andreas Jung, Executive Board Member responsible for marketing at FC Bayern: “After more than 20 years of partnership, FC Bayern and Audi work together extremely well as a team. This season, we are continuing our sustainable mobility journey. In doing so, we are both striving for further success – both on the pitch and in our commitment to an even more ecological future.”

Audi has backed FC Bayern Munich since 2002; their partnership was recently extended until 2029. The cooperation with the FC Bayern Women’s team, which Audi has supported since 2021 and was recently extended, will run until at least 2025. The brand with the four rings has also been a shareholder in FC Bayern München AG since 2011.


Article source: www.audi-mediacenter.com

At the former quattro GmbH, these four letters represented the particularly sporty derivatives of what were already highly performaning RS 6 and RS 7 models. They adhered to the philosophy of leveraging as much car technology as possible, i.e., teasing out an additional plus in driving dynamics – while retaining the everyday usability the vehicles were renowned for. In 2016, “plus” became “performance”, but the philosophy remained the same. It all began almost 30 years ago with the Audi S6 plus: A look, both back in time and into the future, at the highest performance cars in Audi’s portfolio.


The history of the RS 6 performance models began with the C4 generation Audi S6 plus in 1996. That is when quattro GmbH (now Audi Sport GmbH), initially a supplier of high-quality accessories from 1983 and then tasked with a vehicle customization program starting in 1995, was given a new focus. It took over responsibility for the sporty derivative, internally called the Q1. Following the success of the Audi Avant RS2, the aim was to create a new model with more power and greater driving dynamics. The Audi S6 V8 provided the ideal foundation for this goal.

The ancestor of all high-performance models: the Audi S6 plus

For the S6 plus, Audi’s engine development unit in Neckarsulm developed a more powerful version of the 4.2-liter V8 that powered the regular Audi S6. The engine’s output was increased from 290 to 326 PS, outstripping even the Audi Avant RS2. The car was given larger front brakes, a six-speed transmission with shorter ratios on third gear and up, and stiffer suspension. Both axles boasted 17-inch rims with 255 tires. The interior design was predominately black. The at-the-time quattro GmbH added accents to the gear knob and the speedometer dials in blue, gray, or white, including a scale that went up to 300 km/h (186 mph). With its own booth at the Geneva International Motor Show, quattro GmbH introduced its first vehicle to the public in 1996. During the 15 months that the S6 plus was available, the 855 Avant and 97 Sedans were built.

The RS family tree: From the RS4 Avant and RS 6 Avant to RS 6 Avant plus

Audi established the idea of the sports wagon with the RS2 and S6 plus. The first true RS model from quattro GmbH was the RS4 Avant (B5) from 1999. Compared to the Audi S4, it hit the scene with a widened body and an engine developed in collaboration with Cosworth, which at the time had an impressive output of 381 PS. From the beginning of 2000, the Audi RS4 Avant – advertised and sold as the Audi RS4 and as a special Audi RS4 Sport model – became the new flagship of the Audi A4 B5 series. And as an absolute sales hit, instead of the planned 3,000 units, just over 6,000 Audi RS4 Avant models were purchased by highly enthusiastic and satisfied buyers. There were already plenty of ideas for further high-performance models from quattro GmbH – the phasing out of the RS4 also freed up capacities in Neckarsulm for the development and production of a new model. The year 2002 saw no direct successor come out – the next RS 4 (B7) would not become available until 2005 – instead, the RS 6 represented a kind of “big brother” based on the C5-generation A6.

Along the Sedan and Avant versions of the first RS 6, a new nomenclature also debuted. From now on, all RS models would carry a space in their name. The special limited series RS 6 Avant plus also saw the return of the “plus” performance insignia familiar from the S6 plus. An optimized engine control unit extended the torque curve, resulting in increased power output. Engine power climbed by 30 PS to 480 PS. To ensure optimum cooling of the engine, the cooling system was also updated.

What made it special is that it was the first Audi to officially go faster than 250 km/h (155 mph). quattro GmbH throttled the RS 6 plus to 280 km/h (175 mph), making it the fastest sports wagon at the time. Perforated brake discs, a sports exhaust system, and DRC suspension now came as standard equipment. Nineteen-inch wheels and special paint / interior trim combinations characterized this edition. Audi limited production to 999 Avant units. Stephan Reil, Head of Technical Development at Audi AG in Neckarsulm, recalls: “With 480 PS, the RS 6 Avant plus was at the top of the segment. But on the other hand, that car was to be a wolf in sheep’s clothing that would win people over through understatement.”

More power and torque: “plus” becomes “performance”

The plus variant in the C6 generation hit the market in 2010 and was limited to 500 units. Unlike its predecessor, it did not feature any additional power, with the V10 keep its 580 PS; but it now features a top speed of 303 km (188 mph). The only faster Audi vehicle at the time was the R8. Customers were able to configure the car with two equipment packages:

The RS 6 plus Sport featured leather upholstery on the center console and dashboard, while the RS 6 plus Audi exclusive boasted a paint finish in an individual color according to the customer’s preference. In the Audi exclusive version, the seat covers, controls, door panels, and center armrest were upholstered in one of the attractive colors from the Audi exclusive program. All seat components matched the selected leather color. Both variants were equipped with 20-inch wheels, sport suspension plus, navigation system, and driving assistant, as well as the carbon package for the engine compartment.

For the C7 generation, “plus” became “performance” – the Audi RS 6 Avant and RS 7 Sportback performance premiered in 2016. With a slightly tweaked engine, the power climbed to 605 PS, 45 PS more than in the base model. The overboost function briefly increased torque to 750 Nm in “dynamic” driving mode. Depending on the equipment, top speed was limited to 250, 280, or 305 km/h (155, 174, or 190 mph). The car did zero to 100 km/h (62 mph) 0.2 seconds faster (3.7 s), and 200 km/h (124 mph) as much as 1.4 seconds faster (12.1 s). Twenty-one-inch wheels now came standard.

White dials: a tribute to the RS 6 Avant plus in the C8 generation

The new RS 6 Avant performance1 and RS 7 Sportback performance3 in the C8 generation continue the long-standing Audi Sport strategy of plus and performance models. To date, the models still boast an all-wheel drive system and a V8 engine with increased output. The potent 4.0-liter V8 biturbo TFSI engine now has an output of 463 kW (630 PS) and a maximum torque of 850 Nm (combined fuel consumption in l/100 km (62.1 mi): 12.7 – 12,1 (18.5 – 19.4 US mpg) (WLTP); combined CO2 emissions in g/km: 289 - 272 (465.1 – 437.7 g/mi) (WLTP)). First used on the Audi RS2 and still a distinguishing feature of the models with the red rhombus, colors including Nogaro Blue can still be ordered as custom finishes. The interior also echoes the original. For the performance models, customers can select a white background for the tachometer and speedometer – a tribute to the Audi Avant RS2 from 1994 and the Audi S6 plus from 1996 which came with white analog dials.

Audi’s DNA will not be changed: a look into the electrified future

“At Audi Sport GmbH, we have been very successful at what we do for 40 years,” states Steffen Bamberger, Head of Technical Development at Audi Sport GmbH: “We are now transporting our DNA, that is, what sets us apart, into an exciting future.” According to Bamberger, a few key elements differentiate the current RS 6 performance1 and RS 7 performance3 models and their regular versions models from the respective base model: their characteristic exterior and interior design, their longitudinal and lateral dynamics, and their sound. These elements will continue to be differentiating characteristics in the electric age. This also includes an exterior design that stands out from the base model with sporty add-on parts and larger wheels. The interior will increasingly feature sustainable materials with a special look. What’s more, the interior and exterior sound will also be further refined to clearly set them apart from the base model and create emotionality.


Bamberger elaborates: “We will try to get as much as possible out of our electric cars to transport the DNA of the RS models into the electric future.” The electrified vehicles dynamic range covers everything from very comfortable and suitable for everyday use to incredibly sporty and agile, Bamberger adds. “One thing is certain,” concludes Bamberger: “RS models will still offer drivers great fun behind the wheel when electrified.”

Article source: www.audi-mediacenter.com

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.


“Audi’s design language is taking the next step with the Q6 e-tron, and we wanted to make that clear in the decals,” says dos Santos. “A vehicle’s architecture and character are always unique and so is each individual decal design. It always starts with deciding which elements on the vehicle you want to highlight and emphasize.” While the new project also draws on previous design elements – such as the neon red color also used on the Audi Q6 e-tron, widely familiar from the memorable decals on the 2018 Audi e-tron – each new model also opens a new chapter. dos Santos remarks. “At Audi, technology and design are inextricably linked and form a single entity. As our technologies become more powerful and precise, this is also visible in our design, choice of materials, and storytelling,” dos Santos explains.

According to dos Santos, the decals translate the vehicle’s technical elements into a memorable visual language. “Basically, we want to start a conversation with the decals.” What makes the design language unique is that this conversation can be held globally. “Certain things are perceived differently in different countries, but in the end, design either works everywhere – or nowhere.”

Shapes have smooth interflow to emphasize key elements

In the case of the Audi Q6 e-tron, large graphics identify the vehicle as a prototype at first glance, which, dos Santos believes, are “always in a very special field of tension.” “When it comes to a prototype, the decals create opportunities for us to converse about the design, which is actually still largely under wraps. This allows us to stay vague, while already nailing down certain aspects.”

Sharp lines and high contrast: Large-scale radial graphics in Gloss Fierce Fuchsia meet a detailed geometric mesh and stripe graphics in Silver. The shapes flow smoothly into one another, emphasizing key elements of the vehicle’s architecture. The lower rocker panel is set off from the body in white, accentuating Audi’s e-tron philosophy, which places emissions-free driving at the heart of the design. The five-arm dynamic rims and the Singleframe that defines Audi’s look are also completely white. Neon red inlays, called the “e-tron Powerstripes”, emphasize the upper area of the rocker panel. As the seat of the battery, this is the beating heart of the fully electrified vehicle.

Another stylish neon red line runs around the rear and highlights the quattro blisters – the body contours that support the flat-sloping D-pillars. The blisters are reminiscent of the original Audi quattro and are a core element of Audi’s design DNA. “Making technology visible” is the name of this central design principle of the brand with the four rings. A close-meshed grid runs along the upper edge of the body, giving the vehicle its technoid profile. The greenhouse is completely set off from the body in black, except the D-pillars.

“The decals have to work from 360 degrees.”

The decal design process is similar for each vehicle. Using detailed renderings from exterior designers, the team works together to decide which elements make up the model and which parts of the body to focus on. The aim is to abstractly reflect and visually reinforce the character of the model through decals. “The original idea always has to remain the guiding principle.”

That is when dos Santos’ design process really begins. With lots of hand-drawn sketches on paper (“I just need that connection between head, pencil, and hand”), the vision is finally translated into the vehicle using image and graphics software. The car is completely covered in decals, a process that takes several days due to the high level of meticulousness and precision required. “This is the moment of truth,” dos Santos elaborates, because “lines that looked straight before no longer appear straight at all on the body due to its many corners and edges.” During this phase of the work, dos Santos says, “a lot is thrown away, rethought, and redesigned.” In the process, dos Santos always has to consider how people will later view his design. “You never know which angle a person will see the Audi Q6 e-tron from for the first time. It’s not like in a movie with a camera, where you get to decide to focus first on this part, then that part. The vehicle is a sculpture. The decals have to work from 360 degrees, around the whole car, all the time.”

In the end, when the livery design has been perfectly matched to the car’s various geometries, dos Santos will have created a custom suit for the model. “It only exists once in the whole world, only for this exact model.

About Marco dos Santos: Marco dos Santos was born in Munich in 1987 to a German mother and Brazilian father. After graduating from high school, he studied interdisciplinary design in his hometown. He has been working for Audi in Design Branding since 2014 with his main focus on e-tron, AI, and motorsports. Beyond the automotive world, he also works as a freelance designer – creating logos, products, and posters, as well as album covers for gold and platinum artists in the music industry.

Article source: www.audi-mediacenter.com

Audi is breaking new ground in the competition for skilled workers and intensifying its “We are Progress" campaign to sharpen its employer brand identity. The campaign’s bold designs and catchy slogans highlight the advantages of the brand with the four rings as an employer. As authentic brand ambassadors, employees represent what makes working at Audi so special. Examples include flexible working models, great career opportunities, and working in an exciting industry. The brand with the four rings primarily recruits talent in the IT and tech sectors.


“With this campaign, we are shaping our employer brand identity as an IT and tech company,” says Xavier Ros, Member of the Board of Management for Human Resources at AUDI AG. “Working at Audi means shaping the progress of tomorrow for a digital, sustainable, and electric future. The invention of the car changed the world. Now we are changing it again.”

Positioning Audi as an attractive employer

The new employer campaign focuses on three areas of activity: new work, e-mobility and digitalization, and personal growth. Audi employees represent each of these focuses with their personal stories. The testimonials, in the form of short, poignant quotes, summarize the message each individual has to share. “This campaign is all about the people,” explains Judith Klaes, Director of Recruiting, Employer Branding, and Career Development Programs. “We’re focusing on the areas of activity most relevant to our target group, namely IT and tech talent. And Audi has a lot to offer there.”

The campaign is based on a broad study. Eight hundred people, including Audi employees and students from the relevant areas, participated in a survey last year. Through expert interviews, workshops, and an online survey, Audi identified their most important criteria for choosing an employer to use in the campaign.

Transformation up close and personal in “e-mobility and digitalization”

As Head of Delivery Management Digitalization for Production at Audi, Sebastian is getting an up-close experience of the car manufacturer’s transformation into a tech company. To him, the transformation is fascinating. “Audi is more exciting than ever,” says Sebastian. “Three revolutions are taking place here at once: the digitalization of the industry, the transformation from combustion engines to electric vehicles, and the transformation from a manufacturer to a mobility provider. Today, cars that roll off the assembly line are mobile devices that update automatically and remain in Audi’s digital ecosystem. Being here now and helping shape these changes every day is a great opportunity.”

Flexibility thanks to a “better normal”

Lena works in Internal Communications in Ingolstadt. In the campaign, she represents the area of flexible working environments or “new work”. This activity area highlights how Audi employees can decide to work from almost anywhere. It also emphasizes the good teamwork and culture of trust and appreciation that Audi employees enjoy with one another. For employees with families in particular, flexibility is crucial. “We work very independently in our teams; whatever is best for us and our individual circumstances. That also means my deciding where to live in Germany. As long as we work well with our teams and managers, we have all the freedom we need here – for an employee, that’s real added value,” Lena says.

“Personal growth” even without changing employers

An important consideration when choosing an employer is career opportunities and development possibilities. This is what Buenyamin represents. Starting in production, he now works as an IT Product Manager. “At Audi, digitalization means collecting ideas, not data. Working in a company where I have many opportunities for ongoing personal growth is a great opportunity.” Employees also benefit from international networking within the globally active group.

Effective immediately, potential employees can view these and other testimonials on various online and offline Audi channels. The campaign kicks off on the Audi careers website and social media channels. It will also feature at upcoming events and trade fairs where Audi positions itself as a potential employer.

Article source: www.audi-mediacenter.com

Audi is integrating YouTube, the world’s largest video platform, into selected models’ infotainment systems. By embedding a new app store, customers can intuitively access popular third-party apps through the Multimedia Interface (MMI) via a data link in the vehicle. The YouTube app is now available in the app store for the first time. Video streaming will launch in selected Audi models in the summer of 2023, with other VW Group brands to follow.


More than 500 hours of content are uploaded to YouTube every minute. From this month, drivers of selected Audi models can access their chosen content via the YouTube app in their vehicle’s infotainment system. This access is made possible by embedding the new app store, which Audi developed with Volkswagen’s software company CARIAD and its partner HARMAN Ignite. It allows customers to integrate the apps they use every day into their vehicles according to their personal needs. Enabled apps include music, video, gaming, navigation, parking and charging, productivity, weather, and news. Apps such as YouTube are installed directly in Audi’s MMI system – without taking a detour via a smartphone.

Convenience and entertainment during charging stops

Whether during charging stops, driving breaks, or to make waiting more enjoyable – live streams, news, and videos from popular YouTubers can now allow everyone in the vehicle to make the most of their time. The app works just like the YouTube app on a smartphone. After installing the app in the store, it appears in the MMI and is launched by tapping the icon. To meet Audi’s high safety requirements, occupants can only play videos when the vehicle is parked.

In addition, drivers who are also YouTube Premium members will be able to log in and watch ad-free content.

The store for apps: a constantly growing digital ecosystem

YouTube is the first video platform available for download via Audi’s new native store for apps. Audi relies on the cumulative expertise and synergies within the Volkswagen Group to develop complex digital systems like these. Volkswagen’s CARIAD company is working on the project alongside Samsung subsidiary HARMAN. The goal is an open ecosystem of popular apps to make the vehicle a smart companion for users.

A data link is required to use third-party apps such as YouTube and is established via an embedded SIM ­- a permanently integrated SIM card in the vehicle. The mobile costs accrued are billed conveniently in Europe by data volume by Cubic Telecom. Naturally, Audi models will continue to support Android Auto and Apple CarPlay via the optional smartphone interface feature. 

YouTube will be available starting with the 2024 model year in selected models equipped with the latest hardware and software cluster of the third-generation modular infotainment system (MIB 3). Specifically, these are the Audi A4/A5, Q5, A6/A7, A8, Q8 e-tron, and Audi e-tron GT quattro1. From the launch date, these models will be optionally equipped with the store ex-factory throughout the European market, Canada, and the United States. The system will later be rolled out to other regions and other Volkswagen Group brands.


Article source: www.audi-mediacenter.com