For Team Audi Sport, the first half of the 2023 Dakar Rally was an emotionally intense mix: Two stage victories and the Audi RS Q e-tron’s first three days in the lead at the world’s toughest rally were offset by setbacks for all three driver teams. Mattias Ekström/Emil Bergkvist were leading in Saudi Arabia after the prologue, Carlos Sainz/Lucas Cruz on the two following days. However, different damage on the hard stages threw them far back. Stéphane Peterhansel/Edouard Boulanger were in second place after the fourth special stage but dropped out two days later due to an accident.

 

Audi is celebrating the RS 6 Avant’s 20th birthday this year. Hotel manager Andreas Fehlberger from Erding near Munich has been behind the wheel of RS models for the same period. In this interview, he tells us what drives him, proverbially speaking, and why the only car he needs in the garage is his 600-PS station wagon.

 
 
Article source: www.audi-mediacenter.com

On December 14, the first Audi Q8 e-tron drives off the production line at the Brussels plant. It marks the beginning of an era for the new top model in Audi’s electric SUV range. The plant has been a role model for sustainable production since the production of the Audi e-tron began. Around 160,000 units of Audi’s first electric model have been delivered since 2018.

 

The new Audi Q8 e-tron with increased efficiency

The new Q8 e-tron’s optimized drive concept, improved aerodynamics, and higher charging performance and battery capacity result in an increased range of up to 582 kilometers in the SUV and up to 600 kilometers in the Sportback (both according to the WLTP). Audi also uses recycled materials in some components for the Audi Q8 e-tron. These materials, recovered via a recycling process, save resources and ensure a closed material cycle that is both efficient and sustainable.

1 Audi understands net-zero carbon emissions to mean a situation where, after other possible reduction measures have been exhausted, the company offsets the carbon emitted by Audi’s products or activities and/or the carbon emissions that currently cannot be avoided in the supply chain, manufacturing, and recycling of Audi vehicles through voluntary offsetting projects carried out worldwide. In this context, carbon emissions generated during a vehicle’s utilization stage, i.e., from when it is delivered to the customer, are not considered.

Article source: www.audi-mediacenter.com

Audi is all in on electromobility: As of 2026, the brand with the four rings will only launch all-electric models onto the global market, gradually phasing out production of its combustion models by 2033. Based on this clear decision made as part of its Vorsprung 2030 corporate strategy, Audi is now taking steps to prepare its global facilities for the production of all-electric cars.

 
 
Article source: www.audi-mediacenter.com

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.