Audi tradition at Goodwood: Revival of the Silver Arrow era

Auto Union Grand Prix cars join spectacular parade at Revival Festival this weekend     

  • Silver Arrows star at Goodwood Revival Festival from September 14 to 16, 2012
  • Audi Tradition giving demo runs and showing the newly acquired Auto Union Type D Dual Compressor
  • Four Auto Unions fielded in homage to Bernd Rosemeyer, who won his last race - the British Grand Prix - 75 years ago

In honour of racing legend Bernd Rosemeyer, Audi Tradition, the brand’s heritage division, will bring four Auto Union Silver Arrow cars to the Goodwood Revival (September 14 to 16) in West Sussex. Over the three days, renowned drivers will be demonstrating the impressive technology of the historic racing cars. Behind the wheel for the demo runs will be Formula 1 legend Jacky Ickx, five-time Le Mans winner Frank Biela and Pink Floyd drummer Nick Mason. Audi Tradition will also be giving the newly acquired Auto Union Type D Dual Compressor its first official outing at the prestigious event.

75 years ago – in October 1937 – the great Auto Union driver won his last Grand Prix in England. Just three months later, Rosemeyer was killed during a record-breaking attempt. To mark his victory in the very first British Grand Prix, Audi Tradition is putting on a remarkable parade of Silver Arrow cars at the Goodwood Revival. Goodwood, one of the world’s most prestigious classic motorsport events, will play host to a presentation of the Auto Union models alongside their Mercedes-Benz competitors from the 1930s. A total of ten Silver Arrow cars are expected. To complement the Audi Tradition cars, there will also be a privately owned replica of an Auto Union Type A from 1934.

On each day, Audi Tradition will give a demo run of replicas of the Auto Union Type C (1936) and of an Auto Union Type D Dual Compressor (1939). Then there are the famous “Karassik models” that are made largely from original parts: the Auto Union Type D (1938) and Audi Tradition’s recently acquired Auto Union Type D Dual Compressor from 1939. Since both vehicles were restored in the early 1990s, this is the first time that they have appeared side by side; Paul Karassik painstakingly tracked down the parts in the former USSR.

The drivers of the rare Silver Arrow models are also a big draw: Nick Mason, drummer of Pink Floyd fame, is driving for Audi Tradition for the sixth time. Mason played only recently during the magnificent closing ceremony of the Olympics in London, and is one of the most engaging personalities on the international classic car scene. No driver is more experienced behind the wheel of these remarkable racing cars, and Audi Tradition is delighted that he is able to participate. Mason, dubbed “the last Auto Union works driver”, is eagerly awaiting the occasion: “When the German Silver Arrows hit Donington 75 years ago, motorsport in England changed for ever. It’s really special to be allowed to drive such a racing car.”

This sentiment is shared by Formula 1 star Jacky Ickx. In anticipation of appearing at the Goodwood Revival, Ickx, who ranks alongside other racing legends of the 1960s and 1970s such as Sir Jackie Stewart and Emerson Fittipaldi, declared: “It is a privilege to drive these cars.” Audi Tradition’s team of drivers is completed by a representative of Audi’s more recent motor racing history, Frank Biela. Frank has not only won the STC and DTM Championships, but is also one of the true stars of the world famous Le Mans 24-hour race, with a total of five wins there to his name.

186mph in the 1930s

The Silver Arrow models built by Mercedes Benz and Auto Union dominated the racing scene from 1934 to 1939. They easily reached speeds in excess of 300km/h (186mph), a figure which remains impressive even in comparison with today’s Formula 1 cars. The esteem in which these models and their drivers were held was based on their superb technology, which was way ahead of its time, and their drivers, whose courage is still a huge inspiration to subsequent generations of drivers.

The legendary Bernd Rosemeyer captured one of the coveted places in the Auto Union cockpit at the age of 25. 1936 was his best season: European Champion, German Champion and German Hill Climb Champion. Within a year, the young German became the superstar of his age. While he was unable to retain the European Championship in 1937, he did break the world record. He became the first man to exceed 400 kilometres per hour (248.5mph) on an ordinary road in the Auto Union Type C Streamliner. However in 1938, the pursuit of the next record finally proved his undoing. At a speed of almost 440 kilometres per hour (273mph), his car was caught by a gust of wind and swept it off the road. News of his death caused widespread shock. Auto Union never again took part in record-breaking attempts.

Article source: www.audi.co.uk

Audi Magazine

The much-admired, award-winning Audi Magazine, is available in a range of different formats – print, digital, iPad and iPhone apps. Covering a breadth of subjects from car launches to features about art, design, technology and innovation, all four versions of the magazine remain true to the core philosophy of Vorsprung durch Technik.

The glossy print version of the magazine is mailed out to existing Audi customers to keep them up to date with the Audi brand. But other versions are available to a wider audience, from customers to prospects to enthusiasts. There's an online version – Audi digital – which can be viewed at audi-magazine.co.uk. The magazine can also be downloaded from Apple’s App Store, free of charge, as an iPad and iPhone app.

Both the apps and online magazine develop the magazine content further, and make use of multiple layers, animating them with picture galleries, video, and full-screen 360-degree rotating views.

True to the brand, Audi Magazine continues to lead the way in innovative publishing methods, making the most of new technologies to explore the Audi world.

Article source: www.audi.co.uk

Audi poll shows two thirds of UK convertibles stay closed

Survey throws up surprising results as German premium brand predicts a late surge in soft-top demand following a patchy summer.

Britain might be one of the world’s biggest markets for convertible cars, but most owners are proving reluctant to open their soft tops according to a new survey released today by Audi.

Conducted in August by the premium car maker, which has four soft-top models in its portfolio, the survey indicates that just under two thirds of Britain’s convertible owners (64%) either never or rarely take the roof down.

Almost half of the owners polled (46%) cited exotic looks rather than wind-in-the-hair driving appeal as their primary reason for choosing a soft top, suggesting that it is the cachet of owning an exotic open car that is the motivator rather than the practicality of having an open or closed choice.

The survey also shows that of those who do like to come out from under the canvas, women owners are actually more likely than men to frequently drive in the open air;  39 per cent of the female contingent said they almost always drive with their car open, versus 32 per cent of males, and only 17 per cent claimed that they never drop their roof, compared with 27 per cent in the male camp.  

Who is most likely to drive with the top down? By far the largest age group are 25 to 34 year olds, and those living in the East Midlands are well above the national average when it comes to frequent trips open to the elements.

At Audi the UK is the biggest export market in the World for its cabriolets; “Our owners want the choice,” explained Audi UK Director Martin Sander. “Drivers in Britain like to know they can drop their roof, especially as the weather here is so changeable.  But they also know that even with the roof up, a soft top car still looks out of the ordinary and highly desirable.”

“In the wake of the patchy British summer of 2012, waiting times  for some convertibles are coming down. Open-top fans may be able to benefit from shorter lead times on models like the A3 and A5 Cabriolets as well as sports cars like the TT Roadster and the R8 Spyder” concluded Mr Sander.

All Audi cabriolet models feature a cloth roof in contrasting colour to the bodywork, making it immediately obvious that they fall into an even more select category in the 42-model Audi range. Prices for the Audi A3 Cabriolet start from £21,185 OTR and the A5 Cabriolet from £29,455 OTR. For those looking for the ultimate fast Audi open car experience, the 178 mph R8 V10 Spyder is priced from £117,740 OTR.

Article source: www.audi.co.uk

Q7 Premium luxury

The Q7 sets the benchmark in its class for the outstanding levels or space for seven people, comfort and luxurious refinement it offers.

 

Luxurious leather upholstery and elegant inlays come standard on SE models, whilst other specifications for the Audi Q7 SE and S line models include: electrically adjustable front seats that can be heated, a four-spoke multi-function leather steering wheel, dual zone climate control with separate temperature controls for driver and passenger, cruise control, a Driver’s Information System with colour display and an Acoustic Parking System to make parking the Q7 effortless.

 

While the Adaptive Air Suspension, which is standard across the range, smoothes out virtually every bump and pothole on the road you’re left, if you choose, to enjoy crystal clear sound delivered by the optional class-leading Bang & Olufsen sound system.

 

There’s more. Further optional extras enhance your driving experience. Like Adaptive cruise control, that regulates according to the speed of the vehicle in front and a large panoramic glass sunroof that covers all three rows of seats.

Entertainment and communications in the Audi Q7 have also been elevated to a new level with the new generation of Audi’s industry-leading Multi Media Interface (MMI). The system puts you in complete control of your music and navigation system intuitively and easily.

Article source: www.audi.co.uk

Pure expression of R8

Lighter and more powerful than the R8 V10, the Audi R8 V10 plus Coupe is unmistakeably a driver’s car.

The new Audi R8’s V10 engine has been boosted from 525PS to 550PS and weight reductions have been achieved through standard bucket seats, CFRP elements (including the front spoiler lip and rear diffusor) and powerful ceramic brakes, delivering an improved power-to-weight ratio.

Article source: www.audi.co.uk