Audi City: The Metropolis Cyberstore Opens Its Doors

  • First digital Audi showroom opens in the centre of London
  • Sales chief Schwarzenbauer: “Visitors can expect a previously unheard-of level of customer service.”
  • More than 20 locations in major international cities by 2015

Ingolstadt/London, 16 July 2012 - Audi is preparing automotive retail for the future and complementing its dealer network with a new format --- Audi City. The first location opens today in London close to Piccadilly Circus. The brand’s entire model line-up is presented fully digitally in a compact space. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities. Over the next few years, Audi will secure more of these attractive locations, opening more than 20 stores worldwide by 2015. In future, Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.

“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.”

Thanks to groundbreaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be presented individually in order to make innovations understandable on an intuitive level.

With Audi City, the premium manufacturer is responding to customers’ changing needs. “People are placing greater emphasis than ever before on a direct and personal bond of trust with their vehicle brand – especially in respect of the increasing variety of products and available information,” explains Schwarzenbauer. “Thus, with Audi City, we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.”

This is particularly assured by the Customer Relationship Manager, who will be deployed in future at Audi City locations. This individual will be the customer’s central and consistent point of contact for all needs – from the first consultation to after-sales and ongoing services. Plus, every Audi City is also connected to an Audi dealership that provides the entire spectrum of AUDI AG services as a single-point centre of competence.

With this highly personalized customer dialogue and the provision of individual services, Audi City represents a substantial expansion of the retail experience. In support of this, AUDI AG offers employee training targeted specifically at these urban stores and also supports the dealer in their selection and further training. Furthermore, employees increasingly have a more broad-based educational background – as IT experts, for instance, who are qualified to explain the digital world of Audi City.

Their central urban location makes each Audi City more than simply an additional retail outlet. Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of the four rings whenever they want. The stores will also be used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, they will play host to readings, round-table discussions and exhibitions on issues such as urban development and mobility or on matters relating to art, culture and design.

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19 x 9J '5-arm design' alloy wheel



TT (2006 onwards)




Excludes tyres. Tyre size required: 255/35 R19. Price shown is for single wheel only. Not suitable for use with snow chains.




Upgrade your vehicle with this cast aluminium wheel in 5-arm turbo design. Centre cap branded with the Audi rings.


Part number






£330.00 + fitting


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Audi 'Unplugs' with new In-Car Technology

New Audi MMI features integral 4,000-song ‘jukebox’, full remote iPod control and HDD navigation.

  • Latest generation Multi Media Interface offers the option of a new integral 4,000-track ‘jukebox’ which can download music files via SD card and store them on hard drive
  • Combined with optional Audi Music Interface, MMI offers full iPod control via the header unit and displays full track/title information on the in-dash monitor
  • Standard DVD playback facility, optional DAB digital radio and TV reception
  • Hard drive also contains even more intricately detailed sat nav maps with new 3D ‘digital topographical’ views
  • New processors even plot 3 possible routes wherever possible, including one specifically calculated as the most economical 

Audi has just broken the sound barrier with an advanced new in-car entertainment system that offers exceptionally easy and intuitive control of iPods, MP3 players and CDs, but actually doesn’t need any of them. With its new integral hard drive, the latest Audi Multi Media Interface (MMI) is capable of storing up to 4,000 tracks internally – more than enough even for long-haul trans-continental holiday journeys.

When MMI is combined with the optional Audi Music Interface, the driver can remotely control an iPod or other music storage device using the central MMI control knob with its new built-in ‘joystick’ and the four logically arranged push buttons grouped around it. Full track and title listings are displayed on the sophisticated in-dash screen, and tracks can be scrolled through and selected in much the same way as they are using the iPod itself, earning the system plenty of plaudits already for its clarity, accessibility and ease of navigation.

Features available as part of the latest system also include DAB digital radio reception, analogue and digital TV reception and DVD playback, all through the large in-dash monitor.

The new high-tech hard drive has a total capacity of 40 GB, 10GB of which is given over to the 4,000-song ‘mobile jukebox’ facility that can be loaded using SD memory cards. It also holds satellite navigation data covering the whole of Western Europe, replacing the outgoing system’s already widely acclaimed DVD-based technology.

The new hard disk dramatically enhances the already high quality mapping offered by the Audi Satellite Navigation System Plus, significantly increasing the degree of detail and offering a new 3D ‘digital topographical’ view which gives a pictorial depiction of key landmarks to add even greater ‘context’. Wherever possible it even provides a choice of three routes to a chosen destination, including one that has been specifically calculated to require the least possible consumption of fuel.

The latest generation Multi Media Interface with HDD navigation is now fitted as standard to A8 models, and will be available as an upgrade for the Audi Q7, Audi Q5, A6, A5 and A4 ranges in the near future. The Audi Music Interface enabling iPod connectivity can be added to the system at extra cost. For the optimum listening experience, the new unit can be combined in many models with speaker systems from Bang & Olufsen offering up to 1,000 watts of music power.

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Added intensity for new 360PS Audi TT RS plus

New TT RS plus Coupe and Roadster models combine even more power and torque with an enhanced specification



    • TT RS plus Coupe and Roadster join UK range in addition to existing TT RS models

    • Available with manual or S tronic twin-clutch transmissions priced from £48,945 OTR to £52,265 OTR (£3,085 premium over TT RS)

    • Ordering possible from early May, first UK deliveries in the summer

    • Power boosted by 20PS to 360PS, torque up by 15Nm to 465Nm

    • Top speed increased from 155mph to 174mph, Coupe 0-62mph down to 4.1 seconds with S tronic transmission (from 4.3), combined MPG 33.2

    • AAdditional equipment, including sports exhaust system



Audi has just loosened the leash on the already extreme TT RS to create the new TT RS plus, an even more focused version of the high performance sports car with a new, autobahn-devouring 174mph top speed, increases in power and torque to 360PS and 465Nm and an equipment upgrade. The new RS plus duo joins the UK range in addition to the existing ‘standard’ TT RS models, and will be available to order from early May priced from £48,945 OTR – first deliveries are expected in the summer.

The step up from TT RS to TT RS plus involves tuning the 2.5-litre, five-cylinder TFSI petrol engine to extract an additional 20PS and 15Nm of torque compared with the ‘standard’ car. The resulting 360PS and 465Nm can be channelled to the quattro all-wheel-drive system through either a six-speed manual gearbox or the seven-speed S tronic twin-clutch transmission.

With the latter installed, the TT RS plus Coupe catapults from rest to 62mph in just 4.1 seconds (manual version 4.3 seconds) to the tune of an addictively full-bodied five-cylinder growl, closely followed by the Roadster, which needs 4.2 seconds (manual version 4.4 seconds). Top speed is limited to 174mph in all cases.

Despite these suitably headline-grabbing figures the RS plus models also stack up in economy terms, the Coupé achieving a combined economy test figure of 33.2mpg and the Roadster 32.8mpg in the same test.

These impressive figures are due in no small part to the extremely lightweight Audi Space Frame (ASF) bodies made of aluminium at the front and sheet steel at the rear. The TT RS plus Coupé with manual transmission weighs just 1,450kg.

The two muscular bodies sit on 19-inch five-arm “Rotor” design titanium-look alloy wheels which replace the 18-inch five double spoke examples fitted to the standard car. The single frame radiator grille with its matt aluminium surround and polished anthracite diamond-pattern mesh also sets the Audi TT RS plus apart visually, as do the carbon fibre-reinforced polymer (CFRP) door mirror housings and black oval tailpipe trims. These indicate that the TT RS plus is fitted as standard with the sports exhaust system, an option in the standard car which further intensifies the already bass-heavy exhaust note.

Under the bonnet a carbon design package also gives the engine compartment of the TT RS plus a more exclusive look, and in its suitably sporting cabin a TT RS plus logo on the gear knob serves as a subtle reminder that this particular RS has even more to offer.

In keeping with its name, the ultimate TT also adds more cabin equipment, including satellite navigation, Bluetooth phone preparation and Audi Music Interface iPod connection, all of which form part of the normally optional Technology Package.

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New Q3 brings a third dimension to Audi SUV style

Latest Audi entrant offers all the benefits of SUV ownership in a more compact and ‘city-friendly’ form

  • Third Audi Q-series member opens for ordering in June priced from approximately £25,000 – first UK deliveries in November
  • Compact body – 4,385mm long, 1,831mm wide, 1,602mm high – encloses deceptively spacious cabin and load bay offering up to 1,365 litres capacity
  • Three engines at launch, all directly injected and turbocharged and all optimised by start-stop and energy recuperation systems – 2.0 TFSI 170PS, 2.0 TFSI 211PS, 2.0 TDI 177PS
  • New development of S tronic twin-clutch transmission for 2.0 TFSI 211PS and 2.0 TDI 177PS models – clutch is disengaged during coasting phases to reduce draw on engine
  • Efficiency-focused 2.0 TDI 140PS front-wheel-drive model with sub-1,500kg kerb weight and 54.3mpg capability to follow shortly after initial launch
  • In-car technology will include new generation MMI navigation plus, online Bluetooth car phone enabling access to Google services including Google Earth, WLAN connectivity, Audi drive select with efficiency mode, parallel and perpendicular park assist

A new compact Audi SUV that will be as comfortable within the confines of the city as it will be scaling hills or crossing continents makes its world debut next week at the 2011 Shanghai Motor Show (April 21-28). The Q3 wraps trademark Audi quality, 50-plus mpg efficiency and advanced technology in a rugged SUV body with dimensions that favour urban use, and underpins these with an agile chassis with increased ground clearance and the all-weather reassurance of quattro all-wheel-drive. v

The most diminutive member of the Audi Q-series has been designed to be very much in tune with the times. As a new departure for an Audi SUV, the predominantly quattro-equipped range will also include a front-wheel-drive model that will give absolute priority to efficiency. This 2.0-litre TDI, 140PS version with manual transmission will weigh in at under 1,500kg – a remarkable figure by SUV standards - and will be capable of achieving in excess of 54mpg.


Numerous additional measures contribute to this exemplary efficiency, and apply right across the range. The streamlined body with its lightweight aluminium and high-tech steel content slips easily through the air thanks to an impressively low drag coefficient of 0.32, and low rolling resistance tyres, engine start-stop, energy recuperation and electromechanical power steering systems all feature as standard across the board. The optional Audi drive select adaptive dynamics system also features a fuel-saving efficiency mode, and when this option is specified the further developed S tronic twin clutch transmission can now disengage drive each time the throttle pedal is released to reduce draw on the engine.


Efficient four-cylinder engine range


Three engines will initially be available, all combining direct fuel injection with turbo charging - the 2.0-litre TFSI petrol unit in 170PS and 211PS forms and the 2.0-litre TDI with 177PS. The top ranking 2.0-litre TFSI unit powers the Q3 from rest to 62mph in 6.9 seconds and on to a 143mph top speed. Soon after launch the 140PS 2.0-litre TDI will be offered in the entry level front-drive Q3.


The 2.0 TDI 140PS and 2.0 TFSI 170PS engines will be linked to six-speed manual transmission as standard, while the 2.0 TDI 177PS and 2.0 TFSI 211PS units will feature the acclaimed seven-speed S tronic twin-clutch transmission.


All versions will have the necessary grounding to make unruffled progress over a variety of terrains thanks to their raised 170mm ride height and robust multi-link front and rear suspension. This is bolstered by the sophisticated Electronic Stability Program with electronic differential lock, which effectively regulates torque distribution by braking individual wheels when they start to slip. The predominant configuration will of course be quattro all-wheel-drive, which via a hydraulic multi-plate clutch redistributes power at lightning speed from front to rear axles as needed, instilling exceptional grip and control in all weathers and on the most challenging of roads or the roughest of tracks.


The Audi drive select adaptive dynamics system will be available as an option to enable drivers to tailor the Q3’s driving characteristics even more precisely. The system incorporates comfort, auto, dynamic and efficiency modes which influence the responses of the throttle and steering, and also the optional adaptive light and cruise control systems where these are fitted.


Upgraded S tronic transmission


When the efficiency mode is selected, the electronic climate control and cruise control systems operate at the optimum level for minimal fuel consumption, and in models with S tronic transmission, the active clutch is disengaged each time the driver lifts off the throttle, allowing the Q3 to use the momentum already built up to ‘coast’ without the need for engine input.


The city-friendly size of the distinctive Q3 body encapsulates a deceptively roomy interior with seating for five and an accommodating load bay with a 460-litre capacity, rising to 1,365 litres if the standard split/folding rear seat is stowed. Celebrated Audi precision and attention to detail are as evident as ever in the high quality fittings and the attractive wrap-around dashboard with its clear, intuitive controls.


Two specification levels will be available for UK Q3 models – SE and S line. The SE option builds impressively strong foundations, with 17-inch alloy wheels, contrasting painted bumpers, chrome window trims, aluminium roof rails and rear parking sensors featuring externally, and dual-zone climate control, a Concert audio system with 6.5-inch manually retractable colour display screen, Bluetooth interface, Audi Music Interface iPod connection and light and rain sensors all present inside. The Q3 will also come equipped with navigation preparation, enabling customers to ‘activate’ navigation retrospectively by purchasing an SD card if required.


S line models will upgrade with 18-inch alloy wheels, S line exterior and interior styling enhancements and xenon headlamps with LED daytime running lamps and LED rear tail lights


Numerous high-end options attest to the excellent technological standards of the Q3. They include adaptive light technology for the xenon plus headlights, a high-beam assistant to intelligently illuminate the road ahead, the hard drive-based navigation system plus with seven-inch colour screen and 3D mapping and the side assist blind spot warning and lane assist lane departure warning driver aids.


Among the more practical options is a luggage compartment package, a front-passenger seat with a folding seat back, a reversible loadliner, a reversible mat, a load sill protector made of stainless steel, a load-through hatch in the rear seat backrest and a ski bag.


At a later date, it will become possible to link the MMI navigation plus system with the online Bluetooth car phone, which integrates a UMTS (Universal Mobile Telecommunications Standard) module. This will enable the navigation system to make use of Google Earth images, and will enable the Q3 to double as a WLAN hotspot in which passengers can enjoy unrestricted internet connectivity on the road.

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