The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.

 

Today’s cars must fit seamlessly into the user's day-to-day life and be able to meet as many of their needs as possible at all times. in this context, a versatile and comfortable interior is becoming increasingly important. Manufacturers will do well to analyze the increasingly heterogeneous target groups in the luxury segment in detail. When it comes to the design of the interior, aspects such as comfort, control logic, infotainment, or the quality and sustainability of the materials used stand at the top of the list.

Comfort plus safety: relaxation seat and digital matrix LED headlights

“The interior must appeal to all of the senses and be comfortable. In addition, customers in the luxury segment expect us to offer the latest technologies, especially in the areas of safety, lighting and infotainment,” says Peter Dlab, technical project manager for the Audi A8. One example is the relaxation seat in the back of the A8 L888Audi A8 L: Combined fuel consumption in l/100 km: 10.8–8.2 (21.8–28.7 US mpg); Combined CO2 emissions in g/km: 248–187 (399.1–300.9 g/mi) ))), which offers numerous adjustment options and a footrest on the back of the front passenger seat. Passengers can use it to have the bottoms of their feet warmed and massaged to various degrees. The Air Quality Package improves the quality of the air inside the vehicle. The combination filter in the four-zone automatic climate control system captures most of the gases and particulate matter. It also contributes to rendering allergens and microorganisms harmless. These are therefore features that invite passengers to both work and relax.

In the updated Audi A8, digital Matrix LED headlights use DMD technology – DMD stands for digital micromirror device. Each headlight has approximately 1.3 million micromirrors that break down the light of a particularly powerful LED into tiny pixels. This allows it to be controlled with a high level of precision and resolution. The lane and orientation lighting for highways emits a carpet of light that illuminates the driver’s own lane particularly brightly. Above all, this orientation light helps drivers intuitively stay in their lane at road construction sites. The enhanced A8 also comes standard with digital OLED taillights. OLED stands for organic light-emitting diode.

In conjunction with the assistance systems, the combination taillights feature proximity detection – if other road users approach the stationary A8 from behind to within two meters, all of the OLED segments are activated automatically.

Understanding the market

One example of how Audi responds to the specifics of a market is the Audi A8 L Horch, the new flagship model for China, the most important sales market for the brand with the four rings. The derivative with its prestige and status-oriented features embodies Audi’s understanding of a progressive luxury sedan with maximum customer focus. In order to gain a precise understanding of the market’s needs and to be able to meet them, Audi conducts intensive market research worldwide. In China, for example, the characteristics of the vehicle as a chauffeured limousine are foregrounded. The Audi Innovation Research (AIR) team in Beijing is responsible for market activities there. Chinese customers love technical gadgets and sophisticated design solutions even more than customers in other parts of the world. The demand for customizable digital tools and services there is extremely high. Speed is vital for finding solutions.

AIR and AIC

“We’re far more than a traditional market research department,” explains Yu Zhao, head of AIR China. "We conduct a great deal of research, partly because Chinese customers are very different from those in Europe and the US.” One of the most important tools in this context is the Audi Innovators Circle (AIC). The community of more than 800 consumers from Audi’s target demographic is digitally connected via a chat app. Feedback from these trend scouts stands out for the extreme reliability and quality of their statements. Audi receives around 300 to 400 responses to quantitative surveys within two weeks, and around 20 to 30 in-depth statements in the same period from qualitative studies. The surveys center on user experiences with the car or specific vehicle features, but also on the target demographic’s lifestyle and their perception of the Audi brand.

Being chauffeured and driving yourself

Sporty agility and driving dynamics have characterized the Audi A8 from the outset. As such, the reworked flagship equally caters to those that enjoy driving themselves and, above all with the A8 L Horch, owners that prefer to be driven by a chauffeur. “Cars in the luxury class are not traditional chauffeur-driven sedans for us across all markets. Accordingly, the vehicle is configured in a more dynamic way,” says Dlab. All-wheel steering, for example, makes the Audi A8 suitable for urban environments. With a combination of innovative suspension components, it can cover the entire range – from the velvety roll of a luxury sedan to the dynamic, tight handling of a sports car. This is where the A8’s predictive active suspension comes into play. The high-tech system, which works in conjunction with the air suspension, can unload each wheel or push it down separately via electromechanical actuators. The active suspension is capable of actively controlling the body in any driving situation, thereby greatly reducing body roll and dive during acceleration and braking.

The A8 remains the flagship

“One thing is absolutely clear: the A8 is the vehicle that drives innovation at Audi,” says Oliver Hoffmann, Member of the Board of Management for Technical Development. “We do everything we can to always introduce the newest technology in the A8 first and then in other series and segments.

The approach that we bring to producing this car radiates into the rest of our portfolio. That’s because customers’ needs aren’t only diverse and demanding in the luxury class. We have to set ourselves apart from the competition in the compact class as well. “

 Article source: www.audi-mediacenter.com

Long before Audi unveiled the RS Q e-tron to the public in summer 2021, the racing engineering team was already intensively involved in the Dakar Rally. The risks in off-road racing were at the center of the considerations for a sophisticated safety concept. From the electrical safety of the high-voltage system to optimum passenger protection in the event of accidents, the design department mastered many challenges.

 

The protective and load-bearing basic structure of the Audi RS Q e-tron consists of a tube frame. The regulations stipulate that this structure be made of metallic materials. Audi has opted for a heat-resistant, alloyed quenched and tempered steel from the aerospace industry that contains the alloying elements chromium, molybdenum and vanadium (CrMoV). The tube frame complies with the geometry defined in the regulations and fulfills the required static pressure tests. Audi additionally protects the drivers with panels made of composite materials in the spaces between the frame. These components made of carbon fiber-reinforced plastic (CFRP), in some cases supplemented by the tear-resistant Zylon, prevent the penetration of sharp and pointed objects from outside. Likewise, they protect the drivers and co-drivers from any problems with the high-voltage system. “The structural design of the frame incorporated methods and findings that we have honed over decades in many disciplines,” says Axel Löffler, Chief Designer RS Q e-tron. These include the tubular frame designs from the DTM (2004 to 2011) as well as the sheet steel chassis in rallycross (2017 to 2018) and the CFRP monocoques in the LMP sports cars (1999 to 2016), in the DTM touring car (2012 to 2020) and in single-seater racing in Formula E (2017 to 2021). Hardly any other automobile manufacturer has realized so many programs with such breadth and success.

But it is not only in the chassis area that Audi benefits from its valuable wealth of knowledge. Depending on the component, the body is made of CFRP, Kevlar or a composite construction, in some cases supplemented by an internal honeycomb structure. In the interests of high scratch resistance, a heated laminated glass windshield from the Audi A4 is used, while the side windows are made of lighter polycarbonate. Minimizing occupant stress is helped by the maximized field of vision and the seal against dust. In the cockpit, the driver and passenger sit in CFRP shells. Their design is similar to that of the DTM and LMP. The deformability in the shoulder area required by the regulations is one of the few differences. While all the seat shells are identical, the foam inlays and inflatable seat cushions adapted to each body individually perfectly absorb impacts. 

The high-voltage system of the electric drive with its energy converter requires multiple protection. The encapsulation of the centrally located and thus particularly safe high-voltage battery comprises CFRP structures, some of which are reinforced by Zylon. The protection at the bottom is very complex. In off-road sports, the underbody is the assembly subjected to extreme stresses, including meter-high jumps, whirled-up stones and large ramp angles. Its lowest layer consists of an aluminum plate. It resists abrasion by hard objects and partially absorbs impact energy. The energy-absorbing foam above absorbs the impacts and distributes them to the sandwich structure above. This third structure protects the high-voltage battery and the gasoline tank of the energy converter. The CFRP sandwich structure performs two main tasks: The absorption of the surface load, which is passed on from the aluminum plate via the foam, and the dissipation of energy by crushing when the surface load is exceeded. This controlled collapse thus protects the battery above. In the event of excessive damage, the assembly can be easily replaced during the evening service in the rally bivouac.

In total, this underbody with its triple protection against impacts and intrusions is 54 millimeters thick. “With these designs, we see a direct transfer of our knowledge from the circuit to cross-country rallying,” says Axel Löffler. “And there are further parallels, for example in the loads for the chassis and underbody. Admittedly, the energies are higher offroad because of the long suspension travel, the duration of the load and the vehicle mass. But the g-forces measured are similar to those of Le Mans prototypes.”

Further measures complete Audi’s high-voltage protection concept. An ISO monitor, known from LMP and Formula E, detects dangerous fault currents. In the event of maximum kinetic loads, such as a collision, the system switches off automatically above a threshold value. Control lamps on the body and an acoustic signal tone serve as danger warnings to the outside world – for example after an accident. Optimum insulation of the system against water during river crossings and an electrically insulating extinguishing agent in the on-board fire extinguishing system protect passengers in these extreme physical situations. The entire team, including drivers and co-drivers, also underwent high-voltage training in advance, as did rescue teams from the organizer.

Other regulations and devices provided by the organizer round off the overall safety concept. For example, the occupants can make an emergency call via a safety tracking system including an SOS switch and be found quickly. An accident data recorder records the most important measured variables for later analysis. An onboard surveillance camera shows what is happening in the cockpit. The Sentinel system makes overtaking safer in the dust typical of the desert. And finally, the regulations limit the top speed in the T1 category to 170 kph.

With this holistic approach, Audi is now continuing its role as one of the masterminds of safety in motorsport in the desert as well. Audi factory drivers Stéphane Peterhansel, Carlos Sainz and Mattias Ekström as well as their co-drivers Edouard Boulanger, Lucas Cruz and Emil Bergkvist can look forward not only to the RS Q e-tron as the most innovative prototype for cross-country rallying but also to maximum safety.

 Article source: www.audi-mediacenter.com

With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio.

 

Thanks to the enhancement, the exterior of the A8 has an even more representative, confident, and athletic effect. To summarize, the newly designed and precisely orchestrated design elements in the front, side, and rear areas significantly increase the A8’s presence and authority and sharpen the profile of the brand’s top model. Beyond the basic exterior, Audi is offering its customers the chrome exterior package and, for the first time in the A8, the new S line exterior package. The look is even more defined with the additional black appearance package. The color swatch for the A8 includes eleven colors, among them the new metallic district green, firmament blue, Manhattan gray, and ultra blue. New in the Audi A8 are five matte colors – Daytona gray, florette silver, district green, and glacier white.

Digital Matrix LED headlights and OLED rear lights

Comparable with video projectors, the Digital Matrix LED headlights use DMD (digital micromirror device) technology. Each headlight has approximately 1.3 million micromirrors, which disperse the light in tiny pixels and precisely control them. One new function is lane and orientation lights for highways. The enhanced A8 comes with Digital OLED rear lights(OLED = organic light emitting diode) as a standard feature. When ordering the car, there are two rear light signatures to choose from – three with the S8. In conjunction with the assistance systems, the digital OLED rear lights have a proximity indication feature.

Reduction as a design medium

The architecture of the interior is strictly horizontally oriented to emphasize the car’s width. In the dark, the ambient light package plus (standard with Audi design selection and in the S8 elegantly stages the interior and there are reading lights in the rear that use Matrix LED technology.

The range of seats and seat equipment in the enhanced Audi A8 is varied, very comfortable, and radiates the highest degree of authority – especially for the back seats, where many options are available. The relaxation seat in the A8 L is the apex of the program. It offers numerous adjustment options and a footrest on the back of the passenger seat. Passengers can use it to have the bottoms of their feet warmed and massaged to various degrees. The high-quality workmanship underscores the A8 interior’s workshop character.

New solutions: Navigation and Audi connect

MMI Navigation plus is standard in the enhanced Audi A8 series. It is supported by the third generation modular infotainment toolkit (MIB 3). The likewise standard online and Car-2-X services from Audi connect augment the navigation system. They are divided into two packages: Audi connect Navigation & Infotainment and Audi connect Safety & Service with Audi connect Remote & Control.

For modern demands: the new screens in the back

Attractive options are also available for the infotainment hardware. The new screens in the back are tailored to the expectations of today's rear-seat passengers. That means two 10.1 inch displays with full HD resolution attached to the backs of the front seats.

Three packages: the driver assistance systems

There are about 40 driver assistance systems available in the enhanced Audi A8. Some of them – including the Audi pre sense basic and Audi pre sense front safety systems – are standard equipment for the series. Options are clustered into the “Park,” “City,” and “Tour” packages. The assistance package plus consolidates the packages. Features like the night vision assistant and surround view cameras are available separately.

Sovereign and efficient: the engine range

To begin with, the enhanced Audi A8 is available with three motorizations. Apart from the 3.0 TFSI as a V6 engine, the 4.0 TFSI, which is available for the A8 and the S8 in various output levels, distributes its four liters of displacement to eight cylinders with cylinder on demand technology. In brief, the A8 is also available as a Diesel engine; a plug-in hybrid model (PHEV) will follow.

The Audi S8 – inspirational performance in the luxury class

The Audi S8 TSFI quattro1 is the sporty top model in the series. The biturbo V8 generates 420 kW (571 PS) of power and 800 Nm of torque from 2,050 to 4,500 rpm. Only in the S8 are the predictive active suspension, sport differential, and dynamic all-wheel steering built in ex factory. All the previously mentioned motorizations come with mild hybrid technology (MHEV) as a standard feature, which uses the A8’s 48-volt main electrical system.

tiptronic, quattro and the sport differential: the whole gamut of driving experience

All engines in the Audi A8 are connected to a fast and gently toggling eight-step tiptronic. Thanks to an electric oil pump, the automatic transmission can change gears even when the combustion engine is not running. The constant all-wheel drive quattro with the self-locking center differential is standard, optionally supplemented with the sport differential (standard in the S8). It actively distributes torque between the rear wheels during fast cornering and thereby makes the handling even sportier and more stable. The adaptive air suspension with controlled damping is standard. Progressive steering is another standard feature. Dynamic all-wheel steering is also available as an option. It is standard equipment in the Audi S8.

Predictive active suspension

One highlight of the enhanced A8 is the predictive active suspension. It can load or unload each wheel with additional power individually via an electric motor and thereby actively regulate the position of the chassis in any driving situation. The wheel range for the enhanced Audi A8, which goes from 18 to 21 inches, includes six new designs from Audi and Audi Sport. In top versions like the Audi S8, Audi offers carbon fiber ceramic brake disks as an option.

A8

L Horch: special for the Chinese market

The Audi A8 L Horch, the top version for the Chinese market, is 5.45 meters (17.9 ft.) long, which is 13 cm (5.1 in.) longer than the A8 L. In the interior, the expanded diamond quilting, logo embossing in the cushions, and deep-pile floor mats in the back emphasize the exclusivity of this version. On the exterior, the specifically designed Singleframe with vertical braces, among other things, indicate that it is a luxury model. Also unmistakable are the Horch badge and the “H crown.” For the first time in the D segment, the top model is offering a two-color finish for customers in China.

Base price: starting at 99,500 euros

The enhanced Audi A8 starts in December in European markets. In Germany, the base price for the A8 is now 99,500 euros. The Audi S8 is available starting at 144,800 euros.

Article source: www.audi-mediacenter.com

Climate change doesn’t respect national borders, which is why after the GREENTECH FESTIVAL in Berlin, London is now the latest venue and platform for one of Germany’s most successful events for sharing knowledge and exchanging ideas around innovative technologies. AUDI AG is helping the festival internationally as a Founding Partner.

 

In his opening speech, Andrew Doyle, Managing Director of Audi UK, emphasized the holistic and uncompromising approach taken by the brand with the four rings to meet its ambitious environmental goals. “We are using our pioneering spirit and expertise to reinvent Audi as a leader in sustainable mobility.” The brand is in the mid of transforming its model range and has set itself ambitious sustainability targets that include the attainment of a 30 per cent reduction in vehicle-specific CO2 emissions throughout the product lifecycle by 2025, and full company-wide carbon neutrality on balance by no later than 2050. The GREENTECH FESTIVAL aims to become the globally recognized platform for the most pressing issues of the day. In London, the program primarily centers around issues related to green finance, the energy sector, and the transformation into a social and sustainable society. Audi invites visitors to discuss e-mobility, charging infrastructure, and innovative charging concepts.

Audi leads panel discussion on charging

In his keynote, Marc-Andreas Brinkmann, Head of Event Concepts/Experiential Formats, explains how each part of the value chain contributes to holistic sustainability. Thomas Schneider, Head of Product Marketing Special Equipment/Charging, and Alexander Claus from the Charging Team, are hosting the discussion on energy topics and explain innovative charging concepts from Audi for on the road and at home. As a Founding Partner of the GREENTECH FESTIVAL, Audi intends to continue contributing to the global acceptance and relevance of the festival and to play an active role in reshaping future mobility. Here, too, Audi is following its brand essence: passion for progress. 


Article source: www.audi-mediacenter.com

Owners of an Audi e-tron from the 2019 or 2020 model years can now travel farther on a single charge – a new software update will extend their car’s range by up to 20 additional kilometers. This means that Audi isn’t limiting efficiency increases to new models, but also boosting the efficiency of cars already on the road. The update is now available and can be installed at Audi service centers.

 

At the same time as the premiere of the e-tron Sportback, Audi rolled out a technology update with improved range for its first electric model series at the end of 2019. As a result, the current model year Audi e-tron 55 quattro can travel up to 441 kilometers on a single battery charge (WLTP cycle). In addition to modified hardware, optimized software was the main factor contributing to the range increase. 

Effective immediately, the software features behind this efficiency enhancement are also available for existing vehicles. Among other improvements, the update expands the usable capacity of the high-voltage battery. As a result, the 95 kWh battery in the Audi e-tron 55 quattro delivers more net usable power – 86 kWh capacity therefore translates into increased range. The software update for all Audi e-tron 55 quattro production vehicles built between mid-September 2018 (model year 2019) and the end of November 2019 (model year 2020) can now be installed free of charge at Audi service partners.

Efficient motor control, improved thermal management

In addition to the battery capacity, the new software also optimizes the control of the front electric motor. In normal driving mode, the motor attached to the rear axle is responsible for propulsion. For improved efficiency, the front electric motor is now almost completely disconnected and powered off – and only when more power is needed do both motors come into play. This makes it possible to even more effectively exploit the major advantage of the asynchronous motor concept, i.e., currentless operation without electrical drag losses.

Furthermore, the update also improves cooling. The highly flexible thermal management system, which consists of four separate circuits, regulates the temperature of the high-voltage components even more efficiently. Modifying the control system made it possible to reduce the volume flow rates in the coolant circuit, thus reducing energy consumption. The cooling system is the basis for fast DC charging, long battery life, and consistent driving performance, even under high loads.

Excellent suitability for everyday use, excellent sales figures

The first fully electric car from the brand with the four rings has been manufactured at Audi’s net-zero carbon-neutral site in Brussels since the end of 2018. By this spring, the e-tron had already surpassed 100,000 units sold. In Norway, the model was even the best-selling car across all drive types last year.

The success of the Audi e-tron is largely due to its suitability for everyday use. In addition to plenty of interior space and exceptional comfort, it’s the range of the e-tron Sportback 55 quattro and e-tron 55 quattro that plays a decisive role – with ranges of up to 453 kilometers (WLTP) and up to 441 kilometers (WLTP), respectively, longer distances can be covered with ease. The Audi e-tron also stands out for its impressive charging speeds. Ideally, the car needs just under ten minutes at the charging point to achieve a range of around 110 kilometers; the Audi e-tron 55 quattro reaches the 80 percent mark after around 30 minutes. In this context, customers of the e-tron Charging Service can now select from more than 275,000 charging points in 26 European countries. The e-tron route planner shows the route to the nearest charging station. The system assists the driver by scheduling the charging sessions in as needed – and always doing so when the next destination is out of range. An intelligent algorithm calculates the fastest route, takes traffic and route data into account, considers the driver’s driving style, calculates how long it will take to charge the vehicle, and includes it in the total driving time.

Article source: www.audi-mediacenter.com

 

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