• 142,040 UK customers take delivery of new Audi models
  • Record 6.27 per cent UK market share
  • Success achieved through sustainable and carefully managed growth

Audi sales in the UK reached a new peak of 142,040 cars in 2013. This represents a 14.9 per cent year-on-year increase and equates to a record 6.27 per cent share of the market, establishing Audi as the leading premium brand in the UK in terms of sales.  

“Naturally I am delighted that we have established this sales record in the UK, but what is even more pleasing is the manner in which we have achieved it,” commented Director of Audi UK Andre Konsbruck. 

“We have laid the foundations for further sustainable growth through disciplined management of our brand image, consistent investment in our product portfolio, which now stands at 49 models, and an unswerving focus on delivering an excellent customer experience.”

“Equally importantly, through systematic execution of our sales plans across all of the channels we have achieved this great result without overheating any individual model segment – for a premium brand this is exactly as it should be.”

In 2014 Audi UK aims to consolidate its position with the help of an array of new models, including the A3 e-tron, the brand’s first ever plug-in hybrid, bolstered by a number of significant model updates.

Article source: www.audi.co.uk

Attention to detail

Exclusivity isn’t just about choice and individuality – it’s about attention to every detail in your Audi S5. And that includes the inlays, the steering wheel, the carpets and floor mats.

Inlays

Fine woods enhance the natural character with their individual grain. Create an exclusive ambience and give your Audi a very personal touch.

Carpets

You can coordinate your carpets to your chosen leather seats by selecting from our selection of 11 Audi exclusive colours available. Floor mats are included when you order Audi exclusive carpet; but if you wish, floor mats can also be purchased separately in a set of four.

Floor mats

Choose the colour of your car’s floor mats from the same choice of Audi excusive carpet colours, while using the palette of Audi upholstery colours to select a leather colour for the mats’ decorative leather piping – matched or contrasting, depending on your personal taste.

Article source: www.audi.co.uk

Audi TFSI engines were the first to combine petrol direct injection and turbocharging to provide greater power with reduced fuel consumption. A TFSI four-cylinder engine delivers fantastic performance using up to 15% less fuel.

Fuel is injected directly into the combustion chambers, so it produces a higher mixture density. This means greater compression, thereby improving efficiency and effectiveness. TFSI engines produce more power with less fuel so it’s no surprise that it was voted Engine of the Year in 2008 - the fourth time in succession.

Article source: www.audi.co.uk

Now free to all Audi customers for three years and it only takes a minute to get cover

Ensurance is Audi’s accident and repair cover, which works alongside your main motor insurance policy to help you if your Audi is damaged in an accident or stolen.

We understand that being involved in an accident and having to deal with lots of companies can be really stressful and time consuming. That’s why we’ve designed Ensurance to take care of everything for you.

A dedicated claims manager will be available for you to contact 24 hours a day. They'll look after the entire claim from start to finish – liaising with your motor insurer, any third parties and our Audi Insurance approved repairers.

They'll also arrange for your vehicle to be recovered and taken to an Audi Insurance approved repairer to be repaired by Audi trained technicians who will only use Audi parts and paints. And where possible, we make sure the repairer provides you with a courtesy car to keep you on the road.

 

And the best bit - Ensurance is now free to all Audi customers for three years.

Article source: www.audi.co.uk

Three-box version of 300PS S3 joins more familiar S3 and S3 Sportback variants as final S3 Cabriolet model waits in the wings

  • Totally new 2.0 TFSI engine with turbocharging and direct injection
  • Ample power and minimal consumption: 300PS and 380 Nm, but also up to 40.9mpg
  • 0 to 62mph in 4.9 seconds, governed 155mph top speed, combined MPG 40.9, CO2 159g/km (with S tronic transmission)
  • S sports suspension and Audi magnetic ride as standard
  • Available to order now priced from £33,240 OTR - first deliveries in March 2014

Opportunities to savour 300PS in a compact, quattro all-wheel-driven Audi will soon be fourfold as the new S3 Saloon joins its three-door and five-door Sportback counterparts and the new S3 Cabriolet waits in the wings. The latest ‘three-box’ version of the sub-five-second-sprinting, 155mph addition to the Audi S quattro Series is now available to order priced from £33,240 OTR, and first examples will reach the UK in March 2014.

A brand new long-stroke 2.0-litre TFSI engine which shares only its 1,984cc displacement with its predecessor is at the heart of the new S3 Saloon. Peak power is available at 5,500rpm, and peak torque between 1,800 and 5,500 rpm, and when linked to the S tronic twin-clutch transmission the S3 Saloon can use these to deliver a 4.9-second sprint to 62mph on the way to a governed 155mph top speed (5.3 seconds with the manual transmission). Combined fuel economy stands at 40.9mpg (manual 40.4mpg).

The powerful four-cylinder engine bristles with new technologies which help to push the S3’s boundaries in terms of both output and economy. These include the use of both direct and indirect injection, the integration of the exhaust manifold into the cylinder head and the use of innovative thermal management for faster warm-up. Two balancer shafts rotating at twice the speed of the crankshaft optimise refinement, but thanks to an electromechanical actuator in the bulkhead the cabin is filled with just the right amount of sound, with just the right sporting tone. The exhaust system also includes a sound flap that opens at certain engine speed ranges to give this even greater depth.

Article source: www.audi.co.uk